Our client Integrated Security Technologies is one the largest independent security integrators in the U.S. They specialize in keeping people, property and data secure for the government, education, healthcare, property management and other markets. When COVID-19 hit, they were heads down helping their customers ensure their remote workforce and operations were secure. Today, they’re guiding their clients in continuing to adapt to the new normal by aligning their existing security investments with new technologies.
Marketing has worked to keep pace with IST in these ever-changing times. We developed a content strategy shaped around IST’s focus on securing People, Property & Data that speaks to the needs of today’s times. We brought this messaging to life on their website, blogs, social media and an email campaign for customers and prospects.
Marketing Based on Insight, Not Assumptions
If ever there was a time to be careful about not making assumptions to drive marketing strategy, this would be it. In order to keep our finger on the pulse of what IST’s customers and prospects needs and concerns are today, we developed a survey to obtain insights directly from them. The survey is currently being fielded and we will use the results to create the path forward for IST’s content strategy for the remainder of the year leading into Q1 2021.
Isn’t it Time to Get Serious about Getting Strategic?
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