As 2018 comes to a close, we’ve been reflecting on which marketing strategies and tactics have been most effective this year. Here are the 7 most effective B2B generation strategies.

2018 Round Up: Top 7 Most Effective B2B Lead Generation Strategies

As 2018 comes to a close, we’ve been reflecting on which marketing strategies and tactics have been most effective this year. Here are the 7 most effective B2B generation strategies.

How to Move the Needle and Get More Leads

As 2018 comes to a close, we’ve been reflecting on which marketing strategies and tactics have been most effective this year. We not only provide marketing services for B2B companies, but we also do our own B2B marketing, so we’re always aware of what works to get more leads.

Here are our top 7 most effective B2B lead generation that have been moving the needle in 2018:

As 2018 comes to a close, we’ve been reflecting on which marketing strategies and tactics have been most effective this year. Here are the 7 most effective B2B generation strategies.1. Create quality content more frequently

Content marketing is not going away. If you aren’t already on board, it’s time to start creating quality content. And if you are already sharing content online, keep it up, and do it more often. We know as well as anyone how hard it can be to make time to create unique, interesting content that will draw in your target audience! But it’s important to prioritize this. Whether you’re writing a blog, creating e-books, hosting webinars or sharing other helpful tools, keep brainstorming and creating. Create content that speaks to the leads you want.

As 2018 comes to a close, we’ve been reflecting on which marketing strategies and tactics have been most effective this year. Here are the 7 most effective B2B generation strategies.2. Look alive on social media

Many B2B clients think social media isn’t important for them. However, you need to at the very least “look alive” with your social networking. For B2B companies, LinkedIn is probably the best place to focus efforts. But you should also consider sharing on Facebook, Twitter and even Instagram, especially for recruiting purposes. Potential employees like getting a sense of a company through social media. Spend your time wisely, but don’t write these platforms off entirely. Some of your leads may vet companies across their online presence before deciding who to reach out to, so don’t be absent.

As 2018 comes to a close, we’ve been reflecting on which marketing strategies and tactics have been most effective this year. Here are the 7 most effective B2B generation strategies.3. Optimize your website for mobile

More and more online visitors are checking your company’s site out from their mobile phone or tablet rather than a computer. Put yourself in their shoes: how does your site look and perform on mobile? Can you find what you’re looking for, and does it look nice? One way to immediately turn away prospective leads is by having an unattractive, non-functional website. Avoid this by optimizing your site for mobile.

As 2018 comes to a close, we’ve been reflecting on which marketing strategies and tactics have been most effective this year. Here are the 7 most effective B2B generation strategies.4. Try video marketing

Video is also a growing marketing tactic that appeals to a variety of personas you want to reach. Think about the type of people you want to contact you – in what situations would video help you get your message across to them? Try creating educational or informational videos about your products or services, or use video to tell your company’s story. There are so many ways to draw in new leads through video.

As 2018 comes to a close, we’ve been reflecting on which marketing strategies and tactics have been most effective this year. Here are the 7 most effective B2B generation strategies.5. Don’t stop email marketing

Email marketing is still one of the most effective ways to get new leads. Don’t give up on it if it hasn’t been working for you! Just rethink what you’ve been doing. Are you saying the right thing to the people on your lists? Should you tailor your messages more? Do you need to create a compelling new offer? One of the great things about email marketing is that it can hit a potential lead at just the right time – you may have already sent them 10 emails that they didn’t engage with, but if you say the right thing at a time when they need your business, that contact can convert to real lead!

As 2018 comes to a close, we’ve been reflecting on which marketing strategies and tactics have been most effective this year. Here are the 7 most effective B2B generation strategies.6. Take advantage of intent signals

When you know what visitors are doing on your site, you can take advantage of that information to get more leads. With tools like Google Analytics or others that provide data on what visitors are doing on your site, you can learn where you’re engaging people and where you’re losing them. You can even find out what specific leads are up to, then tailor your follow-up messaging with that knowledge. Data is power, so take advantage of all the tools out there that provide you with this valuable information

As 2018 comes to a close, we’ve been reflecting on which marketing strategies and tactics have been most effective this year. Here are the 7 most effective B2B generation strategies.7. Track interactions at all stages of the funnel

When someone engages with you at any stage of your sales funnel, take note. Monitor traffic to your site and to specific content. Track comments and likes on social media, pay attention to who’s reading your emails and follow up with anyone who provides contact information at any stage. When following up, use the information you’ve gathered at other stages to create responses that speak specifically to that lead, helping move them further down the funnel.

Regardless of which B2B lead generation tactics you choose to employ, make sure you’re constantly fine-tuning them. This is not a set it and forget it job. Lead generation is complicated, ongoing and constantly changing.

If you want a marketing partner who can help you handle lead generation and ensure that you’re doing the best you can to get the best leads for your business, reach out to Pomerantz Marketing. We know what it takes to get the B2B leads you want.  PUT POM ON IT >

Is your company's website a couch potato?

How to Know It’s Time to Redesign Your Website

How Often Should You Redesign Your Website?

Here’s a question we hear a lot: “When should we redo our company’s website?” In fact, we heard it just last week on a call with a new client. It’s a good question and not always an easy one to answer. We thought about how we make recommendations to clients on this topic and decided to share those thoughts here. So, how often should you redesign your website?

Is your company's website a couch potato?First of all, we should all be paying constant attention to our websites, monitoring analytics and performance, making updates, adding content and tweaking our messaging when needed. If we do this, we can slowly and consistently make updates to our site to delay a complete overhaul. However, it’s very common to neglect websites as we get busy and other priorities move to the top of our list. This leads to a lazy, underperforming website. When this happens, sometimes the best approach is to take on a complete website redeseign, or at least a new look and feel or updated content. So when should you take on a website refresh?

If you answer NO to any of the following questions, you’ve probably got a website that isn’t performing as it should, meaning it’s time to seriously budget for a new website:

1. Does our website accurately reflect our business?

If you haven’t been making updates to the content of your site as your business has changed, then chances are, your site doesn’t even really say what it needs to say. Have you added new products or services? Gotten rid of others? Has your leadership team changed? Added new locations? All of this should be reflected on your site. If it isn’t, it’s time for a website refresh.

2. Does our website portray our brand well?

When you look at your site, does it give off the image you’ve curated for your brand? Design is an important part of this (the right colors, fonts, imagery, etc.), but copy is, too. Do the words you use align with the tone of voice you’ve established for your business?

3. Does our website answer the questions our prospects are asking?

When you talk to potential new customers, you likely hear some of the same questions over and over. The answers to those questions should be easily found on your site. If you have to hunt around for that information, it’s time to make some changes.

4. Does our website differentiate our business?

You want your company to stand out from the competition, and your website should be a key tool to do so. Many prospects will vet your company online first, and your site should help you jump to the top of the list. This can be accomplished through great design and great messaging – so if you’re lacking in either, you’ll want to fix that.

5. Does our website show up in searches?

Think of how you’d want to find your business in a Google search. Perhaps it’s through your industry and location or other more specific keywords. You definitely need to show up when your business name is searched. What about for key offerings in the geographical areas you serve? Is that happening? SEO is complicated, but it’s really important. Your site should be optimized and built to be keyword and Google-friendly.

6. Is Google happy with our site?

If your site is slow due to non-optimized images, links are broken, throwing errors with Google, it’s hard to find information or it isn’t responsive, you likely need some major updates on both the front and back end of the site. This item especially can mean you need a full site redesign from top to bottom.

So how many “no”s did you get? One or two, and you may be able to fix your issues with some minor web work. More than that, and it’s probably time to consider bringing someone in to help with a full website redesign, so you can turn that lazy, couch potato of a website into the hard-working tool it can be.

Need help with your site now or aren’t sure how to tackle it? Contact Pomerantz now for a complimentary web assessment. PUT POM ON IT>

Vary Keywords for Good Search Engine Optimization Strategy

A Smart Search Engine Optimization Strategy Can Help Economy-Proof Your Business

Don’t Put All Your Keywords Into One Basket

Last week, we met with one of our construction clients, and the CEO of the business was in the meeting. While online marketing is not his thing, he honed in on something that really stood out in my mind. In a nutshell, he said that their business, like most, fluctuates based on the economy, so he wants to make sure that they are visible for the complete range of their offerings in all of the geographies that they serve. He doesn’t want to put all of their eggs in one basket. Just like it’s good to diversify your financial investments, the same is true with your search engine optimization strategy. Smart search engine optimization (SEO) allows your business to be visible for everything you offer, everywhere you offer it.Vary Keywords for Good Search Engine Optimization Strategy

Even in today’s Google-driven world, there are companies, and not just small ones, that haven’t scratched the surface of online marketing. While they dream of the idea of being found online and not having to hunt business down so aggressively, figuring out how to actually do this is put on the back burner year after year. The truth is that effective SEO is a lot of work. You need someone who knows what they are doing. And, you’re never done with it. To reap the benefits of being found online for what you do, where you do it, requires a big picture strategy, a monthly plan and weekly efforts. That’s the hard reality. But the upside is that if you get this machine in place, it can be one of the best ways to economy-proof your business and keep opportunities coming in from all different angles.

Where do we start with a search engine optimization strategy? First, we focus on understanding a client’s services and offerings. Then, we gain insight into the vertical markets that they target. Next, we define the geographic areas that they want to be visible in. Finally, we research their top competitors.

We then take this information and run it through various software tools that we use for keyword research to hone in on the keywords and terms that present good opportunities for achieving visibility. There is an art and a science to this effort. Using the findings from our research, we start by identifying a primary list of keywords to architect their website around and then develop content aligned with these keywords. This is the heart of the search engine optimization strategy.

Once a site is optimized, we use other keywords from our research efforts to begin spinning a web online. This is done by creating additional pages within the site as well as blog posts. We use monitoring and analytics tools to keep an eye on the performance of these keywords and continuously create new pages of keyword-focused content aligned with the client’s business and visibility goals. The spinning of the web never ends, but it works. Within months of getting this effort rolling, opportunities start coming in more regularly due to increased visibility online.

Your company’s website is your most powerful marketing tool. Invest in it with a smart search engine optimization strategy, and you’ll keep business flowing during the inevitable ups and downs in the economy.

If the thought of figuring this stuff out makes your head spin, you need help. Put Pom On It >

Graphic Design That Is a Part of Overall Brand Strategy and Identity - Pomerantz Marketing

Marketing that Doesn’t Suck: Part 6

Example #6: Graphic Design That Is a Part of Overall Brand Strategy and Identity

Graphic Design That Is a Part of Overall Brand Strategy and Identity - Pomerantz Marketing

When you think about your company and how you present it to customers and potential customers, what stands out to you? If you’ve developed a good brand identity, this picture should develop clearly. Your brand should express what you provide to your customers, including their experience, your products or services, what makes your company unique and the values behind it. Now, think about the visual pieces you have to back this up – this is where graphic design strategy comes in. Do your presentations, your logo, your website and even your packaging fit in with that overall brand? For companies that really succeed with their branding, graphic design is an essential part of their overall strategy.

As an element of your branding, graphic design is the visual representation. Choices of colors and fonts can convey a playful image or a more serious one. A great logo can communicate so much about what you do and how you do it in an instant. Companies that appreciate this take it seriously and hire the right professionals to help produce the right designs.

An excellent graphic designer can take your brand identity and values into account and develop a visual representation that helps convey that message. You should be able to put into words what makes your company special – and a graphic designer can put that into imagery. The key distinction here? You’re not the designer, and the designer is not you. You must work together to understand each other’s knowledge base and skillset to come up with the ideal graphic design for your brand.

A professional designer who is part of your marketing team (whether in-house or part of an agency) that truly understands your brand is key to success. Hiring a freelancer for a one-off design may work in the short-term, but it’s not the best strategy for building and maintaining your brand identity. Here are a few of the main benefits of working with a great designer who understands your company:

  1. The right amount of push back = future brand success.  In this situation, the designer is comfortable enough with who you are to tell you you’re getting it wrong and to ask the right questions in order to get it right. They make sure they’re not just giving you what you want but that their designs fit in with your overall messaging.
  2. Long-term cost savings. By hitting the design nail on the head early on, you won’t waste time or money on designs that don’t pay off or fit into your brand strategy.
  3. Consistency. By working to develop the right graphic design for your brand from the beginning, you’ll have brand consistency well into the future. Of course individual designs will evolve, but with a strong base, your graphics will always represent who you are.

So instead of just hiring someone to fire off a new graphic for your company quick and dirty, think bigger. Think about how that design fits into your brand, and find the right marketing team and team members to execute that.

 

Don’t Let Your Company’s Marketing Suck.

Contact us to learn more about our Graphic Design Services >

Barely Keeping Your Brand Afloat by Refusing to Hire Graphic Design Experts

Marketing that Sucks: Part 6

Barely Keeping Your Brand Afloat by Refusing to Hire Graphic Design Experts - Marketing That Sucks - Pomerantz Marketing

Example #6: Barely Keeping Your Brand Afloat by Refusing to Hire Graphic Design Experts

Successful business people often think – correctly – that they know their business best. This sometimes translates into the assumption that they can thus do everything for their business better than outsiders. Guess what? Those people are wrong. Especially when it comes to marketing specialties like graphic design, which is an essential part of brand positioning, you really need to lose the ego and hire graphic design experts.

Here’s an example – I recently met with a company that is, by all accounts, very successful in their industry. But in order for them to really compete at the highest level for their business, their brand, particularly their graphic design, needed an overhaul. Their website, collateral, logo and more all looked out-of-date. They smartly decided they needed to hire a marketing team to help them move forward.

Then, they not-so-smartly ignored much of what we said and proceeded to share their own logo mockups and branding ideas. Their team members, none of whom have a background in marketing, let alone design, had sketched up some rough ideas. While there is, of course, value in hearing from the team, their mistake was in thinking they could do better than marketing and design professionals.

The takeaway? Just because you know your business well does not mean you can think like a marketer and create beautiful brand imagery like professional graphic design experts.

This team is still trying to make the badly needed updates to their brand, but because they’ve refused the help of marketing pros, they are behind on their deadline and still stuck where they were. So while they may be able to keep their brand afloat on their own, they’re definitely not going to make any waves in their industry.

 

Don’t Let Your Company’s Marketing Suck.

Contact us to learn more about our Graphic Design Services >

Tracking and Proving That Your B2B Marketing Plan Works - Marketing That Doesn't Suck - Pomerantz Marketing

Marketing that Doesn’t Suck: Part 5

Tracking and Proving That Your B2B Marketing Plan Works - Marketing That Doesn't Suck - Pomerantz Marketing

Example #5: Tracking and Proving That Your B2B Marketing Plan Works

It takes a lot of time and effort to set up a successful B2B marketing plan, so once you’ve got those building blocks in place, track that success and prove that your strategy is solid. The most successful marketers are able to show what their strategy has achieved for their companies, and even more importantly, fix and improve on what could be better. Despite this, less than half of B2B marketers use analytics effectively.

With the tools available today, from Google Analytics to marketing automation software to call tracking, there are countless ways to measure the effectiveness of your marketing efforts. It’s easy to get busy with the day-to-day implementation and planning, but tracking is important. Make sure that your team formalizes what it measures, and set up metrics for both overall performance, such as YTD numbers, as well as metrics for individual program or specific campaign performance.

Here’s a pretty comprehensive list of metrics that you could be (should be) giving your attention. You can track everything from form fill-outs on your website, content downloads, demo requests and event sign-ups to calls via tracking numbers, which emails work better (try A/B testing a couple of different versions) and which banner ads or remarketing campaigns are succeeding. Successful marketers stay aware of the metrics that matter to their businesses, and they use the tools available to them to analyze and shift their strategies.

That leads to the second, and most important, part of this message: once you know what is and isn’t working, tweak and change your B2B marketing strategy and plans based on the data gathered. What’s the point in learning something isn’t working if you don’t make it better?

Constant improvement should be a key component of your B2B marketing plan. By measuring and paying attention to the metrics, you’ll see where you have gaps in your strategy or where a campaign has missed the mark. You can also show what is working, and apply the strategy behind those wins to other areas. This will allow you to align your strategy with industry benchmarks and meet the demands of marketplace.

This also means that you’ll spend your money wisely, refocusing resources where you know you’ll succeed. Your budget will thank you, and so will your CEO! Proving the value of your work also proves the value of you and your entire marketing team. Sounds like a win!

 

Need help tracking and proving the success of your B2B marketing campaign?

PUT POM ON IT >

Businesses That Give in to the Chaos and Don’t Implement a B2B Marketing Strategy - Marketing that Sucks - Pomerantz Marketing

Marketing that Sucks: Part 5

Businesses That Give in to the Chaos and Don’t Implement a B2B Marketing Strategy - Marketing that Sucks - Pomerantz Marketing

Example #5: Businesses That Give in to the Chaos and Don’t Implement a B2B Marketing Strategy

If you’re in charge of your company’s B2B marketing strategy, you know how complicated it can be to get it right. After all, you’re not just trying to convince one guy to buy this one product. You have to prove the worth of your company’s service or product to multiple people on different teams within your target market (or markets!). Many companies find it difficult to nail it all down, so they just end up making marketing mistakes and wasting money. This is why you need a B2B marketing strategy that takes into account the many factors that go into a sale or new contract.

A successful B2B marketing plan should start with basics and build from there. So what are those basics? Here are four building blocks that should be part of every B2B company’s marketing strategy:

1. Know your audience.

What’s the point of trying to sell your business if you don’t know the buyer? B2C companies can often identify their target easily, but like I mentioned above, in the B2B world you’re selling to various decision makers in multiple industries. So think it through, and write it down. Pay attention to everyone in the decision chain, and note what makes each one different. What’s important to the procurement department may not matter to the CEO or the end user of your product or service.

2. Provide value to that audience.

Once you’ve fine-tuned your list of audience members, think about what they want or need to hear. Some members of the audience may care about cost savings while another just wants a product that’s easy to use. Your marketing messages should reflect these various perspectives.

3. Explain how your offerings are unique.

Match your company’s strengths and differentiators to those value messages. You’re not just telling your audience what they want to hear – you’re explaining why your company is the one that can deliver.

4. Convert that message into new leads…and new business.

Your message resonated with your target audience – congrats! But now what? You need a solid platform in place to convert that into concrete leads. That could be a) a well-designed responsive website, b) a sales team supported by stellar marketing materials, c) a social media presence that makes it easy to get in touch, or d) all of the above (and more)!

That sounds like quite a lot of balls to keep up in the air at once, doesn’t it? Add to that brand positioning, content marketing, event marketing, and all of the other pieces that go into a comprehensive B2B marketing strategy, and it’s beyond overwhelming. Don’t be that company that ends up in marketing chaos. Get started on your strategy, and reach out to the experts (I’m raising my hand!) if you need help.

 

Don’t Let Your Company’s Marketing Suck (and stop being mean to your Marketing Manager).

Contact us to learn more about our Outsourced Marketing Services >

Small Business Coaching for Small Business Owners - Pomerantz Marketing

Small Business Coaching Helped Me Maintain My Sanity

As a small business owner, I needed business coaching to maintain my sanity and to fuel my drive. I started my marketing agency in my 20s after working as the right hand to the owner of a small agency. I was relatively clueless about what it really takes to be a small business owner. Now I have 20 years — two freaking decades —of successfully riding the rollercoaster of small business ownership. Let me tell you, it ain’t for the faint of heart. Eating what you kill is a whole lot different than getting a guaranteed bi-weekly paycheck direct deposited into your bank account. The way I’ve learned to cope over the years is due, in large part, to seeking out and working with various small business coaches. This has made such a significant difference in my personal and business life, that I decided to become a small business coach in order to help other small business owners in, what can be, a very isolating, lonely journey.

My main coach provided me with a hybrid of life and business coaching. This made the most significant difference in my world because when you’re a small business owner, business and life are one. About seven years ago, I started studying with him to become a certified coach. This process took me several years to complete  because it wasn’t a quickie online certification program. I trained with him one-on-one, took tests and wrote papers. I was also supervised while coaching three clients — all small business owners — for several months. It wasn’t easy fitting this training program into my life but I discovered that I love coaching small business owners. It lights me up inside. Small business owners desperately need a strategic support system. I know this because I am one. The fact that I now have years of experience successfully running my own business and I am still living it every day, makes me uniquely qualified to be a highly effective business coach.

For the last couple of years, I’ve been working with a handful of small business coaching clients. I look for clients who really want to work on both themselves and their businesses because I know you cannot move the needle in one area without the other. I am no financial whiz but I do know what every business owner should know about their numbers. I also know when it make sense to tap an expert for more skilled financial guidance.

My core strength as a small business coach is that I can quickly assess a small business owner and their business situation and identify what’s getting in their way of peace and success. Then, I can help them systematically optimize their situation in order to make it work better and achieve their business and life goals. Most importantly, while all of this is going on, I provide small business owners with a much needed strategic support system. I’m not a spouse, family or friend. I am a small business coach whose entire purpose is to listen and help them maximize their personal and business potential.

If you are or know a small business owner who could use a small business coach, please reach out or share my information. I’d be happy to schedule a complimentary consultation to see if there is potential for a good fit.

Small Business Coaching for Small Business Owners - Pomerantz Marketing

Use an Outsourced Marketing Partner to work with your marketing director as an extension of your company without having to staff up.

Marketing that Doesn’t Suck: Part 4

Example #4: Companies that Utilize an Outsourced Marketing Partner as a Part of their Growth Strategy

I just had a call today with the Director of Marketing for a mid-size technology company that is looking for an outsourced marketing resource to help them update their company’s positioning in order to be more relevant in today’s market. She has been with the company for six years and felt they needed professionals that specialize in technology marketing to take a hard look at their company and competitive environment and provide them with insights and strategic guidance. She said they were too close to be unbiased. I asked her if they have an in-house marketing department and she said, “I am it.” She works with a variety of freelancers in order to make their marketing happen. I asked her if it was hard not having a dedicated team that was all working from the same sheet of music and she said “it’s exhausting.” I bet it is.

There is a way to utilize outsourced marketing services to support a company’s growth and there is a way not to. The modern, effective way is to have a Director of Marketing or Marketing Manager at the helm internally at your company and then an outsourced marketing partner that provides all of the possible talent needed to market efficiently and effectively. This partner is dialed into your company, offerings, target audiences, customers, competitive environment, team, business objectives and strategic marketing plan. They have one or two people that are your everyday points of contact and that orchestrate all of the initiatives that you have underway. This way, your Director of Marketing or Marketing Manager, can focus on wrangling what he/she needs internally to keep things moving without having to make heads or tails out of communication from an unintegrated team of freelancers. Ultimately, the dynamic between your internal marketing person and your outsourced marketing partner becomes yin and yang, where each is using their strengths to make your marketing machine hum while getting each other’s back.

The other, more “exhausting” way is to piece things together with a hodge podge of freelancers who don’t typically interact with one another and are task driven instead of strategy driven. Sure, many of the freelancers are talented individuals who do a good job but that’s just it, it’s a job, a project, not an integral component of your strategic marketing program that they are actively living every day.

It’s understandable that companies today don’t want to staff an entire marketing department with all of the talent that is really required. They don’t want the headaches or the overhead. So they find one person with a marketing background, give them some sort of budget for freelance talent and expect marketing miracles to happen. Piecing things together is penny wise and pound foolish. If you’re going to outsource your company’s marketing, find a partner who can become an extension of your company, a participant in your total success. Otherwise you’re just treading water. and limiting your company’s growth potential.

Companies that Utilize an Outsourced Marketing Partner as a Part of their Growth Strategy - Pomerantz Marketing

Don’t Let Your Company’s Marketing Suck (and stop being mean to your Marketing Manager).

Contact us to learn more about our Outsourced Marketing Services >

Companies that Make their Marketing Managers Carry Too Heavy a Load and that Should Really Consider Outsourced Marketing Services - Pomerantz Marketing

Marketing that Sucks: Part 4

If you’re a company that embraces marketing but doesn’t want to staff up, consider outsourced marketing services. - Pomerantz MarketingExample #4: Companies that Make their Marketing Managers Carry Too Heavy a Load and that Should Really Consider Outsourced Marketing Services

Companies outsource a whole lot of stuff today and this includes outsourced marketing services. But outsourced marketing services still haven’t caught on as much as they need to with small to mid-size businesses. The most common situation we see out there in Marketing Land today is small to mid-size companies that embrace marketing but terribly understaff this function in their business. They hire one Marketing Manager and expect them to function as their entire marketing department. Let me tell you, it isn’t pretty. These are some of the most stressed out people you will ever meet. They are wearing so many hats and are responsible for having more specialized skills than any human should be required to have in a lifetime.

On top of all of this, these very same Marketing Managers are expected to prove their worth by making sure their marketing efforts are producing ROI. Sounds like fun, huh? That’s why so many of these talented individuals last for a year or two and then find a healthier, more supportive work situation. But then there are the savvy Marketing Managers that seek out agencies like ours that provide outsourced marketing services to small to mid-size businesses. They work with us to help make the case to management that they can’t do it all on their own and that their company can have the benefit of a dedicated marketing department for significantly less than the cost of staffing one simply by retaining an outsourced marketing agency. Plus, this type of arrangement will up their company’s marketing game on every level, enabling them to achieve the results they are seeking.

The moral of this story is one person does not a marketing department make. Marketing in today’s complicated world requires a massive amount of different skills and talents to be done well and achieve results. If you’re a company that embraces marketing but doesn’t want to staff up, seriously consider outsourced marketing services so you don’t have a revolving door of marketing managers.

 

Don’t Let Your Company’s Marketing Suck (and stop being mean to your Marketing Manager).

Contact us to learn more about our Outsourced Marketing Services >