ARCHITECTURE, ENGINEERING, AND CONSTRUCTION MARKETING SPECIALISTS WHO UNDERSTAND YOUR WORLD & MARKETING CHALLENGES
For over 20 years, Pomerantz Marketing has worked with leading architecture, engineering, and construction (AEC) companies to help sharpen their competitive edge in order to reach and communicate more effectively with prospective customers, strategic partners, employees and recruits.
Our clients face business challenges that include:
• An evolving customer base that demands a more sophisticated online presence
• Varying offerings for regional, national and international audiences
• Brand consolidations of multiple operating companies
• Generational shifts in family-owned operations
• Mergers and acquisitions (M&A)
• Increased recruiting demands due to staffing shortages
• The need for better employee communications to support retention
• And more
Whether you’re an architecture, engineering, critical infrastructure or heavy civil construction company, or a material supplier, general contractor, subcontractor or something in between, our B2B construction marketing experts will cut to the chase, get it done and get results.
CONSTRUCTION MARKETING CHALLENGES.
We tackle these issues and more.
How do we refresh our brand, tell a compelling story about our company, and present a cohesive image in the market?
How do we communicate our value to customers, prospects, partners, employees and recruits?
How do we effectively consolidate multiple operating companies into one cohesive brand following a merger/acquisition?
How do we grow visibility for our capabilities in new geographical regions?
How do we become more proactive in generating new business opportunities in a competitive market?
How can we leverage social media to attract new recruits and customers?
MEET YOUR TEAM. Construction marketing specialists that get it done.
At POM, we dive into your business and get our heads into your world to build a marketing strategy that meets your goals.
EXPECT RESULTS. We deliver.
Successfully supported the brand consolidation of multiple acquisitions for a leading critical infrastructure company
Reinvigorated the brand of a 100+ year old, family-owned heavy civil construction company that ultimately led to their acquisition
Significantly improved the recruiting efforts for a leading manufacturer and provider of construction products and services
Upgraded and modernized the web presence for one of the leading national AEC companies following recent acquisitions and the creation of new business units
POWERFUL VIDEO & ANIMATION THAT CONNECTS
Pomerantz brings your company’s story and capabilities to life for business development and recruiting purposes with custom video and animation services. We perform on-site shoots using drones and professional cinematic videography and photography. We concept, write and produce all video and animation content from end-to-end, providing you with all the versions needed to fuel your online presence.
OUR CLIENTS LOVE WORKING WITH US
“Pomerantz has served as our marketing engine for over 15 years. They are an extension of our company and a valued part of our team. With four vertical markets and a portfolio of products that is continuously expanding, we rely on them to understand our audiences, business goals and products and make the marketing magic happen. And they do.”
Vice President - RouteSmart Technologies, Inc.
“In 2008, we turned to Pomerantz to recalibrate Corman’s brand, web and marketing presence in order to present a more professional image and message to customers, prospective employees and strategic partners. The experience went so well that we’ve continued to rely on Pomerantz for marketing support in all of the years that followed. We actually just revamped our websites with them again!”
Human Resources Director - Corman Construction
“Pomerantz has served as our marketing arm since 2008. They’ve elevated our brand and web presence to position our company as an industry leader and effectively attract customers, employees and strategic partners. They’ve also helped us evolve from having no marketing program to having a steady hum of activities that support our business development efforts.”
Chief Strategy Officer - Integrated Security Technologies
“A couple of years ago the market changed in my industry. Pomerantz worked closely with me to understand the challenges I was facing and ramp up marketing efforts. We now have a marketing machine in place that is consistently humming and bringing in contacts. I’m up to my eyeballs in RFPs, leads and successful projects.”
Business Development Manager/Public Works - RouteSmart Technologies, Inc.
“I have worked with Pom throughout my career in channel marketing for the technology industry. First, it was with Legato Software. Then, EMC Corporation. And now, Dell EMC. I feel confident referring them to members of my team because I know they are able to quickly grasp what we need and make it happen — delivering a quality product that is on-point and effective.”
Director Channel Marketing - Dell EMC
“I have been working with Pomerantz for several years now on multiple projects from rebranding and website development to the design of our marketing collateral and could not be happier with the final products. Pomerantz is extremely knowledgeable, take the time to get to know you and your goals and their customer service is top notch! I love working with this awesome team!”
Marketing Representative - Gray & Son
“When people looked at our website prior to Pom, they didn’t understand what our company does. Now they do. Our website is fantastic. Pom does great work!”
Co-Founder & CEO - Netrias
“Rave reviews for the look and feel of our booth and ad for SOFIC. We were close to a 20% increase in foot traffic and the team was so busy the first day they never had time for lunch.”
COO - Oceus Networks
“Thank you again for your excellent work on our competitive review. It was super comprehensive and compact with clear findings.”
European Marketing & Communication Director - DS Smith
Ready to build out your company's marketing foundation?
