Pretend you are one of your prospective customers. You have a handful of companies you’re evaluating and your first step is to check out their websites.
How do you feel about your company’s website? Is it easy to “get” what your company does? Is it clear what is better and different about your company? Do you feel like your company is in tune with your needs as a customer? Are you impressed by what you see? And here’s the big question: would you buy from you?
If this exercise made you more than a little uncomfortable, it may be time to take a hard look at your brand. Pomerantz’s B2B branding services will help you with: