Pomerantz propels SaaS provider’s brand from forgettable to stand out.
CHALLENGE. Break Out.
Struggling to be visible in a sea of competitors – including some big names with much bigger marketing budgets – DATABASICS kept running into the same obstacle: no one had ever heard of them. Their low profile was preventing them from taking their business to the next level. They needed a break out strategy.
After gaining a thorough understanding of DATABASICS and their competitive environment, the first step was to give their outdated brand image and positioning a refresh. They needed to look, feel and sound like a best-of-breed SaaS provider. They also needed a way to communicate in clear, simple terms what makes them different from the countless other solutions in their space.
The Pom team got to work bringing DATABASICS’ new brand to life. While this was underway, we rolled up our sleeves to support current marketing initiatives while also planning for a more strategic approach to their marketing once the new brand was ready to launch. Working closely with DATABASICS’ management team and in-house marketing manager, we immersed ourselves in our role as the company’s remote marketing department.