CHALLENGE. Break Out.
Struggling to be visible in a sea of competitors – including some big names with much bigger marketing budgets – DATABASICS kept running into the same obstacle: no one had ever heard of them. Their low profile was preventing them from taking their business to the next level. They needed a break out strategy.
After gaining a thorough understanding of DATABASICS and their competitive environment, the first step was to give their outdated brand image and positioning a refresh. They needed to look, feel and sound like a best-of-breed SaaS provider. They also needed a way to communicate in clear, simple terms what makes them different from the countless other solutions in their space.