Pomerantz elevates cybersecurity firm’s presence from cruising to skyrocketing.
A provider of the world’s first zero-trust remote operations platform for critical infrastructure, XONA provides secure, cost-effective technology solutions for industrial control systems in the energy, oil and gas, manufacturing and government sectors.
CHALLENGE. Take Off.
XONA had made inroads in a couple of their vertical markets, but they were the new kid on the block and lacked the web and marketing presence needed to create legitimacy with potential strategic partners, investors and customers. They needed on-call marketing support to arm them with the ever-changing tools necessary to pitch their offerings to the market.
One of a series of demo videos highlighting key functionality of XONA.
Having developed a totally unique, timely and relevant solution, this young cybersecurity company needed to level up their marketing game to generate awareness of their product and brand in order to grow their market share in key verticals. It was crucial for XONA to communicate their authority as a subject matter expert to validate that they are a premier, certified solution in their space. This was a key factor in solidifying the strategic partnerships that would allow them to expand globally.
POM jumped into the trenches with the XONA team as their dedicated, outsourced marketing department to provide project management and consistent support with messaging, website management, presentations, infographics, events, collateral materials and more. The mission was to equip XONA with professional-grade marketing so they would be taken seriously as a player in their industry. This enabled XONA to focus on growing their company while POM ensured they were presenting a cohesive brand to the marketplace.
XONA’s marketing engine was humming when both the COVID pandemic hit and several high-profile industrial cyber attacks surfaced. Immediately, XONA’s secure “zero-trust” remote solution became more relevant than ever, and the opportunity for growth began exploding. The POM team launched a public relations campaign to grow XONA’s visibility in their target verticals and position them as a thought leader. During this time, POM also hit the turbo button on overhauling XONA’s web presence to prime their marketing runway for the sales leads that were starting to roll in.