How to Keep Your Brand Up-to-Date in the Digital Age
Whether you’re prepared or not, the Digital Age of marketing is upon us. To avoid getting lost in the crowd, it is imperative to transition your brand into the digital world. If you’re stuck in traditional marketing and haven’t yet opened your company up to the many ways to market yourself digitally, you’ll go nowhere fast.
Digiday, “The Authority on Digital Media, Marketing and Advertising,” has published an article that explored the battle of brands to stay relevant and embrace digital. They talked about five things companies do that takes them off track when it comes to moving forward with digital marketing. Here are our takeaways from their article:
1. BE CUSTOMER-FOCUSED
Building relationships and keeping the customer as your main focus has always been key in traditional marketing, and it continues to be true in digital brand marketing as well. Instead of going for the quick buck, look to the long-term. A loyal customer is worth much more over time than a dissatisfied one-time buyer.
2. BE OPEN TO CHANGE
Be flexible to try to new things. Don’t get lost in the printed collateral clutter, but open up to also sharing your company via social media, your website and digital advertising. Make your presence known both online and off. After all, many people now find companies online and first get to know them there. Don’t you want to give a good first impression?
3. TAKE RISKS
No one is ever remembered for “playing it safe.” Sure, it might be a risk to try something out-of-the-ordinary —but all press is good press, right? In the digital world, it’s much less costly to take a risk. If a social post or digital ad campaign isn’t performing, you can change strategies and messaging with the click of a button. So give it a shot!
4. ANALYTICS ARE YOUR FRIEND
Don’t just make reports, read and learn from them. Listen to customer complaints and suggestions, then make changes. One of the greatest benefits of digital marketing is the ability to see and hear almost immediate feedback. That may be scary at first, but truly listening to customer complaints and praise can help take your company in a new, stronger direction.
5. DIGITAL BRAND FOR ALL
Digital should be infused into all aspects of your brand, not just here and there.
How is your digital brand keeping up? What advice can you share for being successful? In today’s world, your brand is often known first by its digital footprint, so make sure there’s a strategy behind your digital presence.
How is your digital brand keeping up? What advice can you share for being successful? In today’s world, your brand is often known first by its digital footprint, so make sure there’s a strategy behind your digital presence.
And if you’re interested in learning more about Brand Consistency, register for a FREE Online Seminar by Marketing Profs
Click here to read Digiday’s article entitled, “5 Habits of Unsuccessful Brands in Digital.”
Marketing that Doesn’t Suck: Part 1
/in Web Design, Web StrategyExample #1: The “We Put Our Money Where Our Mouths Are” Responsive Website
Hopefully you saw our first “Marketing that Sucks” email a couple of weeks ago featuring our agency’s old, non-responsive website. If you didn’t, you can check it out here.
To launch the “Marketing that Doesn’t Suck” version of our campaign, we are featuring our new, 100% responsive website. We finally put our money where our mouths are and hooked our agency up with a website that tells our story, communicates what we’re really good at and provides a great user experience on all devices.
Did you know that having a website that is responsive on all devices will improve your SEO rankings with Google? It’s a fact. Also, responsive websites load faster than a mobile website, so fewer people will abandon such sites. Plus, as we discussed in the last post, no one wants to maintain multiple sites – the old way of doing things, having a mobile site and main site – has gone the way of the dinosaurs. Responsive is the present and the future!
Here’s another fact for you: 75% of Americans bring their phones to the bathroom. That’s gross. But no matter where you browse, you should at least have a positive user experience. Go responsive!
Check out our new, responsive website:
Are you reading on your desktop? Your phone? Maybe a tablet? If you have a second, open our new site up on a couple of different devices to really see what we mean by responsive design. If you’re on desktop, shrink and then increase the size of your browser window. You’ll notice how text wraps differently, modules align in new ways and image size changes to adapt to those adjustments. That’s high quality responsive design!
Here’s a recap of some of the many reasons to go responsive:
1. Increase your overall traffic (not split between a mobile and main site)
2. Lower cost and maintenance with just one site
3. Provide a seamless user experience across all devices
4. Adapt to any screen or device size
5. Improve SEO rankings
So what are you waiting for? If you need a partner to help you design a new responsive site, reach out now! Put Pom on it.
Don’t Let Your Company’s Marketing Suck.
Let us transform your website into the business tool it’s meant to be.
Put POM on it >
Marketing that Sucks: Part 1
/in Web Design, Web StrategyExample #1: “How Does A Marketing Agency Have a Non-Responsive Website?”
To launch our “Marketing that Sucks/Doesn’t Suck” email campaign featuring, well, marketing that sucks and doesn’t suck, we thought it was only fair to start with ourselves.
Until about a month ago, we were a marketing agency that had an old-school, non-responsive website. What is a non-responsive website? It’s what pretty much every website was until a few years ago. It’s a site that was designed to look good on just one screen size – the desktop. If you increased the size of your browser window, you just got extra white space. If you opened our site on mobile devices, it wasn’t user-friendly there, either. You had to do a lot of fancy finger work to actually read our site, and often, section of the site got cut off.
This is a big no-no in this day and age, especially since 55% of web traffic today is from mobile devices. Many people will immediately leave your site if it isn’t easy to view on mobile, so it’s important to develop a site that works on all devices. You may remember (and may even still have) when mobile sites were developed and maintained separately from main websites. This is not only a pain (who wants to maintain and optimize more than one site!?), but it also just doesn’t make sense anymore. Responsive sites, when well-designed, look great on all platforms, so you can put your time, money and focus into building just one awesome website.
Our only excuse for not having a responsive website until now? We’ve been busy creating ones for our clients! Not a great excuse, but there you are. Here’s what we mean about our old site:
Here’s what we mean about our old site:
See how the site is either too large or too small to fit the various screen sizes? Notice how difficult it can be to read certain sections? That’s old-school, non-responsive design.
But we’ve finally put some time into ourselves (you know what they say about the cobbler’s kid who has no shoes), and we’re excited to show off that shiny, new, responsive design in our next blog…
Don’t Let Your Company’s Marketing Suck.
Stay tuned to read our post about our newly launched, responsive website. In the meantime, if your company’s website sucks, we’re here to help.
Put POM on it >
Pomerantz Marketing, Annapolis, MD B2B Marketing Agency, Changes Things Up
/in Digital Marketing, Marketing, News, Web Designhttp://www.prweb.com/releases/pomerantz-marketing/b2b-marketing-agency/prweb14329353.htm
ANNAPOLIS, MD (PRWEB) MAY 16, 2017
Pomerantz Marketing (formerly The Pomerantz Agency) announced today that it has changed its address, name and web presence. After 15 years of being located on the Annapolis Neck Peninsula, the B2B marketing agency has moved to 175 Admiral Cochrane Drive, Suite 104, in the heart of Annapolis’s business district.
It was high time for a change, according to Kathy Floam-Greenspan, Pomerantz’s President & Strategy Director. “I was feeling kind of bored and uninspired in our old space after so many years, and knew I needed to change things up to infuse new energy into myself and my business. Being in our new light and bright space made a difference immediately, inspiring me to revamp the agency’s brand and website,” said Floam-Greenspan.
As far as the name change goes, “I felt having the word ‘agency’ was a bit old-school in our name and decided to cut to the chase and say what we do, which is marketing,” added Floam-Greenspan. “This also gave us a reason to freshen up our logo and identity.” Next up was revamping the agency’s website, something Pomerantz had been trying to do for the last couple of years in fits and starts. “We had a non-responsive website, which is a big no-no since 55% of all web traffic today is from mobile devices. It meant that our old site didn’t look good on mobile devices. Our only excuse was that we were too busy creating responsive sites for our clients to focus on one for ourselves.”
Six months after moving into the new space, Pomerantz has changed everything. “Never underestimate what a change of space can do for you,” says Floam-Greenspan.
About Pomerantz Marketing
Pomerantz is a highly regarded B2B marketing agency that supports the marketing efforts of regional, national and global companies in a wide range of industries including technology, construction and channel marketing. Pomerantz’s services include Strategy, Branding, Content, Graphic Design, Web, and Integrated Marketing. They also serve as the outsourced marketing engine for small to mid-size companies that embrace marketing but don’t want to staff up. For more information about Pomerantz Marketing, visit https://pomagency.com or contact info(at)pomagency.com
How to Keep Your Brand Up-to-Date in the Digital Age
/in Branding, Digital Marketing, Featured, MarketingHow to Keep Your Brand Up-to-Date in the Digital Age
Whether you’re prepared or not, the Digital Age of marketing is upon us. To avoid getting lost in the crowd, it is imperative to transition your brand into the digital world. If you’re stuck in traditional marketing and haven’t yet opened your company up to the many ways to market yourself digitally, you’ll go nowhere fast.
Digiday, “The Authority on Digital Media, Marketing and Advertising,” has published an article that explored the battle of brands to stay relevant and embrace digital. They talked about five things companies do that takes them off track when it comes to moving forward with digital marketing. Here are our takeaways from their article:
1. BE CUSTOMER-FOCUSED
Building relationships and keeping the customer as your main focus has always been key in traditional marketing, and it continues to be true in digital brand marketing as well. Instead of going for the quick buck, look to the long-term. A loyal customer is worth much more over time than a dissatisfied one-time buyer.
2. BE OPEN TO CHANGE
Be flexible to try to new things. Don’t get lost in the printed collateral clutter, but open up to also sharing your company via social media, your website and digital advertising. Make your presence known both online and off. After all, many people now find companies online and first get to know them there. Don’t you want to give a good first impression?
3. TAKE RISKS
No one is ever remembered for “playing it safe.” Sure, it might be a risk to try something out-of-the-ordinary —but all press is good press, right? In the digital world, it’s much less costly to take a risk. If a social post or digital ad campaign isn’t performing, you can change strategies and messaging with the click of a button. So give it a shot!
4. ANALYTICS ARE YOUR FRIEND
Don’t just make reports, read and learn from them. Listen to customer complaints and suggestions, then make changes. One of the greatest benefits of digital marketing is the ability to see and hear almost immediate feedback. That may be scary at first, but truly listening to customer complaints and praise can help take your company in a new, stronger direction.
5. DIGITAL BRAND FOR ALL
Digital should be infused into all aspects of your brand, not just here and there.
How is your digital brand keeping up? What advice can you share for being successful? In today’s world, your brand is often known first by its digital footprint, so make sure there’s a strategy behind your digital presence.
How is your digital brand keeping up? What advice can you share for being successful? In today’s world, your brand is often known first by its digital footprint, so make sure there’s a strategy behind your digital presence.
And if you’re interested in learning more about Brand Consistency, register for a FREE Online Seminar by Marketing Profs
Click here to read Digiday’s article entitled, “5 Habits of Unsuccessful Brands in Digital.”
Show Your Customers Some Love
/in Featured, Marketing, Personal, Public RelationsIf You Appreciate Them, They Will Appreciate You
I watch Mad Men. As a woman, I have to say that the sexism frequently pisses me off. However, there are some things about the way businesses operated in the 60s that I think we miss the mark on in today’s fast-past world. Back then, customer relationships were everything. Customer appreciation lunches and dinners were mainstays in doing business. Not so much anymore.
When was the last time you took your top customers out for lunch? If you’re like most companies today, it’s probably been a while…if ever. Most of us are so busy playing the role of air traffic controller to our email and sitting on calls and meetings that we rarely get out of the office to spend quality time with our customers. (And, BTW, meetings and calls don’t count as quality time.)
Read more
Don’t Be Lame on LinkedIn
/in Featured, Social Media, Web StrategyYour LinkedIn Profile Actually Does Matter
The first thing I do when a new business prospect, potential strategic partner or prospective employee crosses my path is check them out on LinkedIn. If their LinkedIn profile is lame, it provides me with good insight. If it’s a prospective client, it shows me that they need some help in this department. If it’s a strategic partner or prospective employee, it shows me that they don’t take their professional presence super seriously. So why should I take them seriously?
Maybe this is harsh, but the reality is that these days LinkedIn is the single most important place to showcase your professional presence. If you put little to no effort into your profile, it’s like showing up to a meeting with bedhead and rumpled clothes. Not a good look!
If you’re not one that likes writing a resume and tooting your own horn, hire a professional to help you. Our agency does an amazing amount of LinkedIn profile updates for our clients. We’ve got it down to a science. At any given time, we’re retooling the profiles for 10-15 people within an organization. Many of the companies we work with are realizing that their public facing staff’s LinkedIn profiles are as important as their corporate website. They are investing in making certain their team presents a professional, polished and consistent presence on LinkedIn. Sometimes we even hold “headshot parties” where we hire a photographer to come in and take headshots for a group of individuals within a company. After all, not only should your profile be buttoned up, so should your personal photo. Please, no photos of ex-girlfriends so obviously cut out! Invest in a decent headshot people!
Remember LinkedIn is your professional face to the world. Make it a good one.
Need help retooling your LinkedIn profile or the profiles of your team? Feel free to reach out to me at kathy@pomagency.com or 410.216.9447 x 106.