Strategic Support System for Small Business Owners

What Is Small Business Coaching?

Think of it as equal parts strategic and emotional support for small business owners.

If you’re a small business owner, you may be wondering what is small business coaching and how could it potentially benefit you and your business.

First and foremost, being a small business owner is lonely and isolating, especially without having someone you can talk to who can truly grasp the challenges that you face everyday. Sure, you can talk to your partner/spouse, family and friends, but unless they are small business owners, chances are, they won’t be able to provide you with the insight and support you need to keep going. With this said, I’m married to another small business owner, and the last thing we want to talk about at the end of the day is our work! If there is a burning crisis, sure, we will be there to support one another, but in terms of the day in and day out grind of running a small business, we’d rather relax and enjoy life together than problem solve the work-related issue du jour.

Strategic Support System for Small Business OwnersSo, small business owners need someone to talk to who gets it, and that’s where small business coaching comes into play. The ideal small business coach is someone that has successfully run or is successfully running a small business of their own and knows the drill. They have experience dealing with all of the issues that you are facing in your business such as business strategy, employee challenges, client challenges, cash flow issues, processes and procedures. And  don’t forget being overwhelmed, anxiety, sleepless nights and relationship stress. A good small business coach will be able to help you illuminate the vision you want for your business, figure out the obstacles that are getting in your way of achieving it and then help you strategically and systematically conquer them. They are your strategic and emotional support system and help keep your vision in front of you, even when you are losing sight of it due to the challenges of running your business.

Finding a small business coach who fits the bill can be easier said than done. There are consultants out there that want you to pay them thousands of dollars per month to tell you how to run your business. Several years ago, I hired such a person. He worked for a big company then went off on his own and consulted small business owners. A fellow small business owner who turned out not to be remotely business savvy referred him to me. My business was growing, and I thought I needed guidance. I’ll spare you all of the gory details, but take my word for it when I say that it was a costly mistake. My instincts as a small business owner in the trenches were far more sound than the expensive, unproductive things I embarked on during a year-plus of working with him. It took me a couple of years to unravel some of the things he got me into. So buyer beware when it comes to a business coach/consultant of this nature. It’s not to say that there aren’t consultants out there that can get hands-on with your business and be effective, but this is not a business coach and should not be considered as such. It’s important to know the difference.

A small business coach is kind of like a business-savvy therapist. They know the ins and outs of running a business, and they also know the emotional rollercoaster that small business owners experience. They can help you figure stuff out, deal with stress and enjoy your life. Look for a small business coach who is available to you on an hourly basis or has a discounted package of hours that you can purchase. Plan on working with them bi-weekly initially to get them dialed into your world and vision and then every three to four weeks thereafter. You also want someone who is available to you via email or phone in a pinch. Last but not least, when you find the right small business coach, don’t think of them as a short-term fix. Think of them as a long-term strategic partner and ally. Chances are, you will need their support time and time again.

Interested in seeing if Kathy Floam-Greenspan might be the right small business coach for you? Schedule a complimentary intro call >

Small Business Coaching for Small Business Owners - Pomerantz Marketing

Small Business Coaching Helped Me Maintain My Sanity

As a small business owner, I needed business coaching to maintain my sanity and to fuel my drive. I started my marketing agency in my 20s after working as the right hand to the owner of a small agency. I was relatively clueless about what it really takes to be a small business owner. Now I have 20 years — two freaking decades —of successfully riding the rollercoaster of small business ownership. Let me tell you, it ain’t for the faint of heart. Eating what you kill is a whole lot different than getting a guaranteed bi-weekly paycheck direct deposited into your bank account. The way I’ve learned to cope over the years is due, in large part, to seeking out and working with various small business coaches. This has made such a significant difference in my personal and business life, that I decided to become a small business coach in order to help other small business owners in, what can be, a very isolating, lonely journey.

My main coach provided me with a hybrid of life and business coaching. This made the most significant difference in my world because when you’re a small business owner, business and life are one. About seven years ago, I started studying with him to become a certified coach. This process took me several years to complete  because it wasn’t a quickie online certification program. I trained with him one-on-one, took tests and wrote papers. I was also supervised while coaching three clients — all small business owners — for several months. It wasn’t easy fitting this training program into my life but I discovered that I love coaching small business owners. It lights me up inside. Small business owners desperately need a strategic support system. I know this because I am one. The fact that I now have years of experience successfully running my own business and I am still living it every day, makes me uniquely qualified to be a highly effective business coach.

For the last couple of years, I’ve been working with a handful of small business coaching clients. I look for clients who really want to work on both themselves and their businesses because I know you cannot move the needle in one area without the other. I am no financial whiz but I do know what every business owner should know about their numbers. I also know when it make sense to tap an expert for more skilled financial guidance.

My core strength as a small business coach is that I can quickly assess a small business owner and their business situation and identify what’s getting in their way of peace and success. Then, I can help them systematically optimize their situation in order to make it work better and achieve their business and life goals. Most importantly, while all of this is going on, I provide small business owners with a much needed strategic support system. I’m not a spouse, family or friend. I am a small business coach whose entire purpose is to listen and help them maximize their personal and business potential.

If you are or know a small business owner who could use a small business coach, please reach out or share my information. I’d be happy to schedule a complimentary consultation to see if there is potential for a good fit.

Small Business Coaching for Small Business Owners - Pomerantz Marketing