If You Appreciate Them, They Will Appreciate You
I watch Mad Men. As a woman, I have to say that the sexism frequently pisses me off. However, there are some things about the way businesses operated in the 60s that I think we miss the mark on in today’s fast-past world. Back then, customer relationships were everything. Customer appreciation lunches and dinners were mainstays in doing business. Not so much anymore.
When was the last time you took your top customers out for lunch? If you’re like most companies today, it’s probably been a while…if ever. Most of us are so busy playing the role of air traffic controller to our email and sitting on calls and meetings that we rarely get out of the office to spend quality time with our customers. (And, BTW, meetings and calls don’t count as quality time.)