Is your company's website a couch potato?

How to Know It’s Time to Redesign Your Website

How Often Should You Redesign Your Website?

Here’s a question we hear a lot: “When should we redo our company’s website?” In fact, we heard it just last week on a call with a new client. It’s a good question and not always an easy one to answer. We thought about how we make recommendations to clients on this topic and decided to share those thoughts here. So, how often should you redesign your website?

Is your company's website a couch potato?First of all, we should all be paying constant attention to our websites, monitoring analytics and performance, making updates, adding content and tweaking our messaging when needed. If we do this, we can slowly and consistently make updates to our site to delay a complete overhaul. However, it’s very common to neglect websites as we get busy and other priorities move to the top of our list. This leads to a lazy, underperforming website. When this happens, sometimes the best approach is to take on a complete website redeseign, or at least a new look and feel or updated content. So when should you take on a website refresh?

If you answer NO to any of the following questions, you’ve probably got a website that isn’t performing as it should, meaning it’s time to seriously budget for a new website:

1. Does our website accurately reflect our business?

If you haven’t been making updates to the content of your site as your business has changed, then chances are, your site doesn’t even really say what it needs to say. Have you added new products or services? Gotten rid of others? Has your leadership team changed? Added new locations? All of this should be reflected on your site. If it isn’t, it’s time for a website refresh.

2. Does our website portray our brand well?

When you look at your site, does it give off the image you’ve curated for your brand? Design is an important part of this (the right colors, fonts, imagery, etc.), but copy is, too. Do the words you use align with the tone of voice you’ve established for your business?

3. Does our website answer the questions our prospects are asking?

When you talk to potential new customers, you likely hear some of the same questions over and over. The answers to those questions should be easily found on your site. If you have to hunt around for that information, it’s time to make some changes.

4. Does our website differentiate our business?

You want your company to stand out from the competition, and your website should be a key tool to do so. Many prospects will vet your company online first, and your site should help you jump to the top of the list. This can be accomplished through great design and great messaging – so if you’re lacking in either, you’ll want to fix that.

5. Does our website show up in searches?

Think of how you’d want to find your business in a Google search. Perhaps it’s through your industry and location or other more specific keywords. You definitely need to show up when your business name is searched. What about for key offerings in the geographical areas you serve? Is that happening? SEO is complicated, but it’s really important. Your site should be optimized and built to be keyword and Google-friendly.

6. Is Google happy with our site?

If your site is slow due to non-optimized images, links are broken, throwing errors with Google, it’s hard to find information or it isn’t responsive, you likely need some major updates on both the front and back end of the site. This item especially can mean you need a full site redesign from top to bottom.

So how many “no”s did you get? One or two, and you may be able to fix your issues with some minor web work. More than that, and it’s probably time to consider bringing someone in to help with a full website redesign, so you can turn that lazy, couch potato of a website into the hard-working tool it can be.

Need help with your site now or aren’t sure how to tackle it? Contact Pomerantz now for a complimentary web assessment. PUT POM ON IT>

Social Media for Business to Business that Has No Strategy Behind It - Pomerantz Marketing

Marketing that Sucks: Part 2

Example #2: Social Media for Business to Business that Has No Strategy Behind It 

Social media for business to business is pretty much a total wash without any strategy behind it. Sure you can show a pulse for your company online by posting articles, videos, infographics, etc. (we do this) but to really reap the big benefits of social media for business to business, think Search Engine Optimization. Search engines are always hungry for fresh, relevant content. The more relevant (keyword-focused) content you put out, the more links there are driving people to your website. You want to create a web of relevant links online that drive people to your website for your offerings. There are lots of ways to put out content online —blogs, social media, directories, public relations, etc. If you’re serious about being found online, SEO should be factored into your social media strategy. They key to this is to make your blog the heart of your social media strategy. A blog provides a central channel for you to push out content to all of your social media channels. To make life easier come up with a 6 to 12-month strategic content plan that is aligned with your business goals. Then, do 6 months of keyword research for all blog post content. Develop a list of words, phrases and questions by looking at your website, reviewing social media sites your prospects use, looking at your competitions’ websites, analyzing industry blog posts, having sales staff provide you with the FAQs they hear the most, etc. Use Google Trends (unpaid), Word Tracker (free 7 day trial) and SerpStat (free and paid options) to find keywords with good search volume and low competition. Then, plan your content by using a content planner (you can download one here). Post your content according to the schedule on your blog. Be sure to consistently optimize the URL, the title in your blog post and make sure keywords are in your first paragraph and that any images are also optimized.

Social Media for Business to Business that Has No Strategy Behind It - Pomerantz Marketing

Don’t Let Your Company’s Marketing Suck.

Sign up for a Complimentary Online Presence Assessment and download our handy content planner. 


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The “We Put Our Money Where Our Mouths Are” Responsive Website - Pomerantz Marketing

Marketing that Doesn’t Suck: Part 1

Example #1: The “We Put Our Money Where Our Mouths Are” Responsive Website

Hopefully you saw our first “Marketing that Sucks” email a couple of weeks ago featuring our agency’s old, non-responsive website. If you didn’t, you can check it out here.

To launch the “Marketing that Doesn’t Suck” version of our campaign, we are featuring our new, 100% responsive website. We finally put our money where our mouths are and hooked our agency up with a website that tells our story, communicates what we’re really good at and provides a great user experience on all devices.

Did you know that having a website that is responsive on all devices will improve your SEO rankings with Google? It’s a fact. Also, responsive websites load faster than a mobile website, so fewer people will abandon such sites. Plus, as we discussed in the last post, no one wants to maintain multiple sites – the old way of doing things, having a mobile site and main site – has gone the way of the dinosaurs. Responsive is the present and the future!

Here’s another fact for you: 75% of Americans bring their phones to the bathroom. That’s gross. But no matter where you browse, you should at least have a positive user experience. Go responsive!

Check out our new, responsive website:

Are you reading on your desktop? Your phone? Maybe a tablet? If you have a second, open our new site up on a couple of different devices to really see what we mean by responsive design. If you’re on desktop, shrink and then increase the size of your browser window. You’ll notice how text wraps differently, modules align in new ways and image size changes to adapt to those adjustments. That’s high quality responsive design!

Here’s a recap of some of the many reasons to go responsive:
1. Increase your overall traffic (not split between a mobile and main site)
2. Lower cost and maintenance with just one site
3. Provide a seamless user experience across all devices
4. Adapt to any screen or device size
5. Improve SEO rankings

So what are you waiting for? If you need a partner to help you design a new responsive site, reach out now! Put Pom on it.

The “We Put Our Money Where Our Mouths Are” Responsive Website - Pomerantz Marketing

Don’t Let Your Company’s Marketing Suck.

Let us transform your website into the business tool it’s meant to be.

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How Does A Marketing Agency Not Have a Responsive Website? - Pomerantz Marketing

Marketing that Sucks: Part 1

Example #1: “How Does A Marketing Agency Have a Non-Responsive Website?”

To launch our “Marketing that Sucks/Doesn’t Suck” email campaign featuring, well, marketing that sucks and doesn’t suck, we thought it was only fair to start with ourselves.

Until about a month ago, we were a marketing agency that had an old-school, non-responsive website. What is a non-responsive website? It’s what pretty much every website was until a few years ago. It’s a site that was designed to look good on just one screen size – the desktop. If you increased the size of your browser window, you just got extra white space. If you opened our site on mobile devices, it wasn’t user-friendly there, either. You had to do a lot of fancy finger work to actually read our site, and often, section of the site got cut off.

This is a big no-no in this day and age, especially since 55% of web traffic today is from mobile devices. Many people will immediately leave your site if it isn’t easy to view on mobile, so it’s important to develop a site that works on all devices. You may remember (and may even still have) when mobile sites were developed and maintained separately from main websites. This is not only a pain (who wants to maintain and optimize more than one site!?), but it also just doesn’t make sense anymore. Responsive sites, when well-designed, look great on all platforms, so you can put your time, money and focus into building just one awesome website.

Our only excuse for not having a responsive website until now? We’ve been busy creating ones for our clients! Not a great excuse, but there you are. Here’s what we mean about our old site:

Here’s what we mean about our old site:

See how the site is either too large or too small to fit the various screen sizes? Notice how difficult it can be to read certain sections? That’s old-school, non-responsive design.

But we’ve finally put some time into ourselves (you know what they say about the cobbler’s kid who has no shoes), and we’re excited to show off that shiny, new, responsive design in our next blog…
How Does A Marketing Agency Have a Non-Responsive Website? - Pomerantz Marketing

Don’t Let Your Company’s Marketing Suck.

Stay tuned to read our post about our newly launched, responsive website. In the meantime, if your company’s website sucks, we’re here to help.

 

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Pomerantz Marketing, Annapolis, MD B2B Marketing Agency, Changes Things Up

Pomerantz Marketing | B2B Marketing Agency | Changes Things UpKathy Floam-Greenspan, President & Strategy Director of Pomerantz Marketing, decided it was time to shake things up in order to infuse new energy into her agency. 

http://www.prweb.com/releases/pomerantz-marketing/b2b-marketing-agency/prweb14329353.htm

ANNAPOLIS, MD (PRWEB) MAY 16, 2017

Pomerantz Marketing (formerly The Pomerantz Agency) announced today that it has changed its address, name and web presence. After 15 years of being located on the Annapolis Neck Peninsula, the B2B marketing agency has moved to 175 Admiral Cochrane Drive, Suite 104, in the heart of Annapolis’s business district.

It was high time for a change, according to Kathy Floam-Greenspan, Pomerantz’s President & Strategy Director. “I was feeling kind of bored and uninspired in our old space after so many years, and knew I needed to change things up to infuse new energy into myself and my business. Being in our new light and bright space made a difference immediately, inspiring me to revamp the agency’s brand and website,” said Floam-Greenspan.

As far as the name change goes, “I felt having the word ‘agency’ was a bit old-school in our name and decided to cut to the chase and say what we do, which is marketing,” added Floam-Greenspan. “This also gave us a reason to freshen up our logo and identity.” Next up was revamping the agency’s website, something Pomerantz had been trying to do for the last couple of years in fits and starts. “We had a non-responsive website, which is a big no-no since 55% of all web traffic today is from mobile devices. It meant that our old site didn’t look good on mobile devices. Our only excuse was that we were too busy creating responsive sites for our clients to focus on one for ourselves.”

Six months after moving into the new space, Pomerantz has changed everything. “Never underestimate what a change of space can do for you,” says Floam-Greenspan.

About Pomerantz Marketing

Pomerantz is a highly regarded B2B marketing agency that supports the marketing efforts of regional, national and global companies in a wide range of industries including technology, construction and channel marketing. Pomerantz’s services include Strategy, Branding, Content, Graphic Design, Web, and Integrated Marketing. They also serve as the outsourced marketing engine for small to mid-size companies that embrace marketing but don’t want to staff up. For more information about Pomerantz Marketing, visit https://pomagency.com or contact info(at)pomagency.com