This blog post is written by Kathy Floam-Greenspan and appears on the Forbes Agency Council. You can read the full post here.
Lead generation as a concept is simple: Find buyers with a problem and provide a product or service that solves that problem. When your brand is a good fit, your leads will convert to buyers, bolstering your bottom line and enabling business growth.
If only it were that easy. Lead generation can be incredibly difficult, as any sales or marketing professional will tell you. Many rank lead generation among the most pressing business challenges, allocating significant financial and personnel resources to generating new leads.
However, quantity and quality are not synonymous. Effective lead generation isn’t just about volume. Inundating sales teams with low-quality leads can be debilitating and counterproductive.
Rather, effective lead generation is about leveraging the right strategies to generate high-quality leads that convert. Here are my top five ways to identify and engage with these high-quality leads.
1. Provide Useful Content
Content marketing works. It allows you to promote your products and services while providing value to an eager audience…