This blog post is written by Kathy Floam-Greenspan and appears on the Forbes Agency Council. You can read the full post here.
As many companies tighten their belts and conserve financial resources, some budget categories, including software and IT services, continue expanding. This trend has continued mostly unabated for over the past decade, soaring during the Covid-19 pandemic and continuing to escalate in the following years, totaling more than $783 billion in 2022.
Small software as a service (SaaS) companies looking to reach bigger audiences and broader verticals with their high-quality products and services can capitalize on this trend. However, a significant gap often exists between ambition and new customer acquisition, requiring companies to take strategic steps to grow and expand at scale.
While a haphazard expansion can cause growth companies to stall out, a well-planned rollout can provide fertile ground for small SaaS companies to grow.
Here is our proven marketing blueprint for taking a SaaS business to the next level.
1. Research & Test Vertical Markets
Taking a SaaS small business to the next level requires a better understanding of your existing customers and the vertical markets where you want to expand. Penetrating these markets requires a blend of data-driven insights and customer understanding…