A Website Refresh Designed to Fuel Business Growth
One of our favorite types of projects to work on at Pomerantz are new websites because they give us the opportunity to make a big difference in a company’s online presence. A new website can drastically change the first impression made on a visitor, and we love placing all of the pieces of the new website puzzle. From messaging to imagery to functionality, each of these pieces work together to achieve a company’s business goals.
This is why we start the new website process by working to understand our clients’ business objectives. Do they want more leads, or are they just looking to better show what they do? Do they want to speak to specific vertical markets, or are they more interested in telling their brand story? Is improving their recruiting efforts critical to their website? Understanding our clients’ real-world business objectives drives our entire web strategy.
When The LiRo Group, one of the top Architecture, Engineering & Construction (AEC) companies in the U.S., turned to us to upgrade and modernize their website, they wanted to make sure their new website showcased all of the great work they do. They also wanted to clearly communicate their offerings, particularly those of a new technology division. While their old website had some of this information, the design was outdated and difficult to navigate, so it wasn’t doing their work and capabilities justice.
Pomerantz performed an extensive audit of LiRo’s top competitors to understand their market positioning. Then, we came up with a big message to differentiate LiRo from its competition, rewrote their web copy, redesigned the entire look and user experience, and added new pages that would help with some of their other business goals (more to come on that in future blog posts!).
Here’s a before shot of LiRo’s homepage:
And here’s what it looks now:
You can visit the live site at liro.com to get the fully upgraded experience.
To see more on LiRo’s before and after, check out the full case study. And check back here on the blog as we share more about how we addressed some of LiRo’s specific goals, with more before and after shots!