This blog post is written by Kathy Floam-Greenspan and appears on the Forbes Agency Council. You can read the full post here.
After an extremely challenging year, many small- and medium-sized businesses (SMBs) are feeling a renewed optimism that their teams can operate safely and that their businesses can flourish as the worst of the pandemic appears to be behind us.
According to a recent poll conducted by the U.S. Chamber of Commerce and MetLife, 44% of the small business owners who responded are hopeful about the future, and more than half expect their revenue to increase this year.
I think that’s why we’ve been seeing many SMBs in the B2B sector enhancing their marketing investments or initiating the process for the first time. In-house marketing teams and third-party agencies can execute these efforts, but I’ve found that they are best positioned to succeed when leaders engage the sales team in the process.