Your Marketing Department of One Ain’t Cutting It
If you’ve been wondering why your marketing isn’t achieving results, here’s a clue: it’s underpowered.
Effective B2B marketing in today’s world requires a ton of specialized skills and talents. We’re talking about an integrated team that includes:
- creative copywriter
- technical copywriter
- graphic designer
- multimedia designer
- online marketing specialist
- database/email manager
- social media manager
- event coordinator
- data analyst
- and more!
Plus, you need someone hyper organized to coordinate all of the activities. No way, no how can one person do all of this effectively on their own or by working with a bunch of random contractors.
A Bain & Co. study of 2,000 companies over 10 years found that only one in 10 companies achieved sustained, profitable growth. What did the winners have in common? More effective capability sourcing. 85% of the winning companies used capability sourcing more broadly and innovatively than their competitors.
By doing this, they gained capabilities they didn’t have in-house, or they strengthened existing capabilities.
If you are a marketing department of a few, reaching out to an agency to outsource some aspects of your marketing can lead to exponential growth. And if you’re handling your company’s marketing on your own, not only will you see growth, but you’ll have so much more time on your hands to run your business. Here’s some more information about outsourced marketing.
For over 20 years, Pomerantz has served as the outsourced marketing engine for companies that embrace marketing but don’t want to staff up. We have a proven track record of growing companies from start up to $100+ million in revenue. Our seasoned team of B2B marketing professionals brings to the table all of the talent needed to market effectively in today’s world. We can work hand-in-hand with your marketing manager or quarterback your company’s entire marketing program.
If your company is serious about achieving sustained, profitable growth, it’s time to get serious about your marketing.