Your Questions Answered: What Is Outsourced Marketing?
How Outsourced Marketing Can Boost Your Company to the Next Level
The answer to that question – “what is outsourced marketing?” – is as simple as it seems. When you don’t have the capacity to handle marketing your business internally (or if you simply don’t want to do it!), you outsource your marketing to someone else who can do it all.
Often, companies will have one or two in-house marketing people who are expected to get it all done. But marketing responsibilities continue to grow and change, and it can feel impossible to keep up. You can’t expect one marketing director or manager to do it all! And it can be really costly and time consuming to build an internal marketing department that has experts in each area, from social media to graphic design to copywriting to website management to email marketing to…it sometimes seems like a never-ending list.
Or maybe your company has recently realized you have marketing needs but don’t have a single internal resource who can handle it. This is when outsourcing all of your marketing can be really beneficial. Hand it over to a team of experts who can get to know your business and handle all of those little details from project start to finish.
If you’ve outsourced one marketing project, why not outsource them all? Maybe you’ve outsourced certain marketing tasks in the past and have seen the quality of work you get back. Imagine the benefits if that stretched across all of your marketing areas. By giving that work to one outsourced marketing team or agency, you’ll eliminate the need to deal with it internally, and you’ll get a team that has a holistic view of your marketing.
Here are some of the many benefits that can come from outsourced marketing:
- Simplify management of multiple providers or employees into one
- Save money by eliminating the need to build your own full-time team
- Eliminate duplicative costs of hiring employees who then outsource some tasks
- Have a strategic plan that reaches across all marketing activities
- Communicate with just one or two people but get an arsenal of experts
- Be quick and nimble in response to business changes with just one point of contact
Instead of piecing things together, find an outsourced marketing agency who can become an extension of your team. If you want to grow your business without investing in the overhead of an internal marketing department, outsourced marketing is the way to go.