How to Keep Your Brand Up-to-Date in the Digital Age

Whether you’re prepared or not, the Digital Age of marketing is upon us. To avoid getting lost in the crowd, it is imperative to transition your brand into the digital world. If you’re stuck in traditional marketing and haven’t yet opened your company up to the many ways to market yourself digitally, you’ll go nowhere fast.

Digiday, “The Authority on Digital Media, Marketing and Advertising,” has published an article that explored the battle of brands to stay relevant and embrace digital. They talked about five things companies do that takes them off track when it comes to moving forward with digital marketing. Here are our takeaways from their article:

1. BE CUSTOMER-FOCUSED

Building relationships and keeping the customer as your main focus has always been key in traditional marketing, and it continues to be true in digital brand marketing as well. Instead of going for the quick buck, look to the long-term. A loyal customer is worth much more over time than a dissatisfied one-time buyer.

2. BE OPEN TO CHANGE

Be flexible to try to new things. Don’t get lost in the printed collateral clutter, but open up to also sharing your company via social media, your website and digital advertising. Make your presence known both online and off. After all, many people now find companies online and first get to know them there. Don’t you want to give a good first impression?

3. TAKE RISKS

No one is ever remembered for “playing it safe.” Sure, it might be a risk to try something out-of-the-ordinary —but all press is good press, right? In the digital world, it’s much less costly to take a risk. If a social post or digital ad campaign isn’t performing, you can change strategies and messaging with the click of a button. So give it a shot!

4. ANALYTICS ARE YOUR FRIEND

Don’t just make reports, read and learn from them. Listen to customer complaints and suggestions, then make changes. One of the greatest benefits of digital marketing is the ability to see and hear almost immediate feedback. That may be scary at first, but truly listening to customer complaints and praise can help take your company in a new, stronger direction.

5. DIGITAL BRAND FOR ALL

Digital should be infused into all aspects of your brand, not just here and there.
How is your digital brand keeping up? What advice can you share for being successful? In today’s world, your brand is often known first by its digital footprint, so make sure there’s a strategy behind your digital presence.

How is your digital brand keeping up? What advice can you share for being successful? In today’s world, your brand is often known first by its digital footprint, so make sure there’s a strategy behind your digital presence.

And if you’re interested in learning more about Brand Consistency, register for a FREE Online Seminar by Marketing Profs

Click here to read Digiday’s article entitled, “5 Habits of Unsuccessful Brands in Digital.”