This blog post is written by Kathy Floam-Greenspan and appears on the Forbes Agency Council. You can read the full post here.
Another new year has begun, which means it’s time to make some promises and institute some changes. But not the kind of resolutions that we vow to keep on New Year’s Eve and then abandon days later. We need some substantive, tangible resolutions to help us thrive personally and professionally in 2022.
This is especially true when it comes to our marketing efforts. B2B marketing must continually evolve to capture mind share, generate leads and convert sales in an increasingly loud and crowded online ecosystem.
We can’t just keep doing the same things expecting ever more effective results to follow. But where should we begin? With limited marketing budgets and endless roads to follow, what are the marketing tactics we can’t ignore in the year ahead?
To help answer these questions and guide marketing efforts in the new year, here are my five must-keep marketing New Year’s resolutions for 2022: