In today’s business world, nothing is simple. The B2B marketing strategists at POM excel at interpreting chaos, simplifying it and devising a B2B marketing strategy focused on achieving your goals efficiently and effectively. Here are some of the ways we wrangle chaos into submission and make the marketing magic happen:
Using our unique method, we conduct a marketing strategy session with your key stakeholders to get everything out on the table
We help you define specific, realistic success metrics so we can ensure our efforts and marketing tactics are aligned with your business goals and are properly monitored and measured
We document findings from the Summit to confirm key takeaways, build consensus within your team and lay the foundation for moving forward
We evaluate your competition in order to understand your competitive landscape as well as opportunities for differentiation
We gain insights into your customers’ buying process so we can understand why they chose your company and its offerings and how to best reach your target audience
We tap into the minds of your sales people to understand their trials and tribulations and what they feel they need to succeed
We talk with new recruits to gain insight into your HR processes as well as the perception they have of your company
We audit your existing marketing presence from top to bottom in order to determine opportunities for improvement
We research and analyze your target markets, new markets, trade shows, strategic partners, etc.
We define your brand positioning and ensure it is modern, relevant and well-differentiated from your competitors
We clearly define how to communicate your offerings to your different target audiences
We develop a creative theme/campaign that brings your image and messaging to life in a compelling manner
We define a content marketing strategy to create content that will fuel your marketing engine all year long
We develop a clearcut strategic marketing plan aligned with your business goals that is broken into quarterly initiatives that are realistic in terms of your bandwidth and budget
We help you with marketing strategies to maximize your presence at trade shows
We define, plan, coordinate and promote events such as user conferences, road shows, webinars, etc.
