Meet Your Construction Marketing Specialists

Kathy Floam-Greenspan, Pomerantz Marketing, Annapolis MD

Kathy Floam-Greenspan

President & Strategy Director

Leslie Brady, Pomerantz Marketing, Annapolis MD

Leslie Brady

Senior Account Director

For construction marketing that truly captivates, turn to the construction marketing specialists at Pomerantz. With over 15 years of experience working with leading architecture, engineering and heavy construction companies, we understand both the unique challenges and opportunities in your world. We will help you connect with your target audiences — from prospects and customers to strategic partners, employees and recruits — in a way that is aligned with achieving your business objectives.

Our seasoned team of B2B marketing specialists is business savvy, strategic, creative, analytical and technically adept. We bring to the table the experience and talent needed to make your company stand out from the crowd, including: strategy, branding, content, web, social media and integrated marketing. We’ve rebranded and modernized decades-old companies with fresh graphic design, photography, videography and content that showcases the breadth of their capabilities and work in a visually captivating manner. We excel at taking companies to the next level with new websites and strategies that grow their online visibility.

Many of our clients are family-owned operations that have been in business for decades. We help them address issues such as:

  • How do we present a modern, cohesive image that differentiates us and resonates with multiple audiences?

  • How do we showcase our capabilities and experience in a clear, compelling manner?

  • What business tools do our business development and field teams need to succeed?

  • How can our Human Resources department recruit more efficiently?

  • How will a customized Employee Portal improve our employee communications?

  • What are other ways we can use the web to help support our business goals?