As one of the oldest and largest heavy civil construction contractors in the Mid-Atlantic region, Corman Construction realized they needed to elevate their brand and web presence to effectively connect with prospective customers, employees and partners.
See More of Corman’s Rebranding
WHY A RESPONSIVE WEBSITE MATTERS
#1: Responsive is Expected
Today, the number of mobile viewers outnumbers desktop viewers. More people are looking at your website on a mobile phone or tablet than a desktop computer.
If your site is not responsive, it requires too much effort for site visitors to obtain the information they are seeking, so they leave quickly.
You’re losing prospective customers, employees and partners because your website is not user-friendly.
#2: Responsive is a Key Ranking Factor with Google
Mobile-friendliness (responsiveness) is a key ranking factor for Google’s search engine algorithms.
If your website isn’t responsive, it loses ground in search engine results because of delivering a poor user experience.
If being found online through search is important for your business, your site needs to be responsive.
#3: Responsive is Essential for a Modern Brand
A non-responsive website in today’s mobile world has a negative impact on your brand.
An outdated web presence gives the perception that your company is a dinosaur in today’s modern world.
Prospective customers, employees and partners judge your company by its website.