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WEB DESIGN AND DEVELOPMENT THAT ALIGNS YOUR WEBSITE WITH YOUR GOALS TO TAKE YOUR BUSINESS TO THE NEXT LEVEL

A strategically-aligned, well-designed website is critical for a successful B2B marketing program. If your website is outdated and underperforming, let Pomerantz’s web design and development specialists perform a website upgrade to take your site to the next level. We have designed and developed hundreds of websites, from simple to highly complex, all taking into account each client’s unique needs and goals. Our strategic process delivers much more than an attractive website. We transform your website into the B2B marketing machine it’s meant to be. Our process is thorough and strategic from start to finish. While each web initiative is unique, following is an overview of our process and capabilities:

  • Website Audit

    We define what’s working and what’s not about your current site

  • Success Metrics

    We determine business goals for your new site

  • Keyword Research

    We research the keywords that people are using to search for your products/services

  • Technical & Functional Requirements Gathering

    We do our homework to recommend the appropriate solutions for content management, third-party integrations, etc.

  • Information Architecture

    We strategically organize the navigation and content for your site

  • Website Interface Design

    We bring your brand to life with powerful content and imagery

  • Content Development & Optimization

    We write your content and optimize it with your keywords

  • Photography & Graphics

    We research, recommend and/or create custom imagery for your site

  • Website Development

    We develop your site using the appropriate technology for your business

  • SEARCH ENGINE OPTIMIZATION

    We implement your SEO to ensure accessibility by the search engines

  • Analytics

    We integrate Google Analytics in order to monitor site and campaign performance

  • Training

    We train your team on your content management system so you can easily make site updates

  • Marketing

    We define, develop, deploy and manage marketing programs to achieve your business goals

Transform your website into the powerful business tool it’s meant to be by tapping into the expertise of true b2b marketing professionals.

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