For many companies, managing a marketing program can be like a game of whack-a-mole. A new need pops up, and you react. Thing is, reactive marketing is not strategic marketing. Taking the time to think about, articulate and align your marketing plan with your business objectives is what it really takes to make the marketing magic happen. And, if you don’t have the bandwidth (or patience) internally within your company to commit to this type of strategic planning, sometimes it just makes sense to bring in the experts. With over 20 years of proven B2B marketing success, Pomerantz’s strategic marketing plan experts provide the knowledge and proven experience to help you define your vision and objectives and align them with a realistic, laser-focused strategic marketing plan.
Following are the steps we typically take to build a strategic marketing plan that is tailored to your specific business and objectives: