ARCHITECTURE, ENGINEERING, AND CONSTRUCTION MARKETING SPECIALISTS WHO UNDERSTAND YOUR WORLD & MARKETING CHALLENGES
For over 20 years, Pomerantz Marketing has worked with leading architecture, engineering, and construction (AEC) companies to help sharpen their competitive edge in order to reach and communicate more effectively with prospective customers, strategic partners, employees and recruits.
Our clients face business challenges that include:
• An evolving customer base that demands a more sophisticated online presence
• Varying offerings for regional, national and international audiences
• Brand consolidations of multiple operating companies
• Generational shifts in family-owned operations
• Mergers and acquisitions (M&A)
• Increased recruiting demands due to staffing shortages
• The need for better employee communications to support retention
• And more
Whether you’re an architecture, engineering, critical infrastructure or heavy civil construction company, or a material supplier, general contractor, subcontractor or something in between, our B2B construction marketing experts will cut to the chase, get it done and get results.
CONSTRUCTION MARKETING CHALLENGES.
We tackle these issues and more.
How do we refresh our brand, tell a compelling story about our company, and present a cohesive image in the market?
How do we communicate our value to customers, prospects, partners, employees and recruits?
How do we effectively consolidate multiple operating companies into one cohesive brand following a merger/acquisition?
How do we grow visibility for our capabilities in new geographical regions?
How do we become more proactive in generating new business opportunities in a competitive market?
How can we leverage social media to attract new recruits and customers?
MEET YOUR TEAM. Construction marketing specialists that get it done.
At POM, we dive into your business and get our heads into your world to build a marketing strategy that meets your goals.
EXPECT RESULTS. We deliver.
Successfully supported the brand consolidation of multiple acquisitions for a leading critical infrastructure company
Reinvigorated the brand of a 100+ year old, family-owned heavy civil construction company that ultimately led to their acquisition
Significantly improved the recruiting efforts for a leading manufacturer and provider of construction products and services
Upgraded and modernized the web presence for one of the leading national AEC companies following recent acquisitions and the creation of new business units
POWERFUL VIDEO & ANIMATION THAT CONNECTS
Pomerantz brings your company’s story and capabilities to life for business development and recruiting purposes with custom video and animation services. We perform on-site shoots using drones and professional cinematic videography and photography. We concept, write and produce all video and animation content from end-to-end, providing you with all the versions needed to fuel your online presence.