Relations

Public

B2B PUBLIC RELATIONS: ESTABLISHING YOUR BRAND’S CREDIBILITY HAS NEVER BEEN MORE CRUCIAL

Whether it’s developing a new product launch strategy, securing digital and broadcast media coverage or establishing thought leadership, B2B public relations is an essential activity for your company’s communication efforts. When the industry’s top media covers your company, it delivers the brand narrative for readers in an authoritative way that only a third-party resource can provide.

But without the right strategy and relationships in place, getting coverage in your industry’s top business media eludes many organizations. Here’s how we use a strategic PR plan to help our clients get coverage month after month and year after year, to stay known in their field and trusted by their prospective buyers:

  • PR STRATEGY

    Every PR strategy plan we deliver is based on an in-depth assessment of your company and the best media relations campaign to deliver results that matter.

  • TIMELINE

    We optimize PR outreach in both short and long-term campaigns based on specific announcements as well as longer term brand narratives.

  • STORY DRIVERS

    Every media article starts with a story, and we work with your brand to create story ideas to capture the media’s interest.

  • RELATIONSHIP BUILDING

    In this business, relationships are everything, and we maintain the best interactions with business and industry media reporters and editors to keep our clients top of mind.

  • ESTABLISHING THOUGHT LEADERSHIP

    We help our clients’ executives become known and sought-after thought leaders in their field through our thought leadership strategy, with contributed article placements, expert commentary and more.

  • TRACKING COMPETITORS & TREND COMMENTARY

    We continuously monitor competitive coverage and the trends happening moment-to-moment in our clients’ fields to leverage every opportunity to engage the media with their perspective.

LET’S START BUILDING CREDIBILITY TOGETHER

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