POM Marketing, a senior-level marketing team specializing in government contracting, cybersecurity, and defense, has announced the release of the GovCon Credibility Check, a fast, practical assessment designed to help federal contractors evaluate how their organization is perceived in the market.

Built from POM’s work with growth-stage GovCon firms, the Credibility Check addresses a consistent challenge across the federal ecosystem: organizations performing high-impact mission work while unintentionally projecting a market presence that appears smaller, less established, or less strategic than their actual capabilities.

“In the federal market, perception often forms long before a proposal is evaluated,” said Kathy Floam-Greenspan, Founder and Chief Strategist at POM Marketing. This assessment helps organizations quickly identify whether their website, messaging, and brand signals are reinforcing credibility—or quietly limiting opportunity.”

The 5-minute assessment evaluates key credibility signals, including website quality, positioning clarity, brand consistency, messaging alignment, and thought leadership presence.

Organizations receive a clear snapshot of their current market positioning, helping them identify gaps that may impact growth, teaming opportunities, recruiting, and early visibility into contracts.

The GovCon Credibility Check is available as a free resource for federal contractors looking to strengthen how they show up in an increasingly competitive and perception-driven market.