Too many government & defense contractors head into a new year with ambitious growth goals—but no clear, shared marketing focus aligned with business development and recruiting.

This free planner is for GovCon leaders who want marketing to support real outcomes—contract wins, pipeline strength, and talent attraction—not just more activity.

If you’re:

• Trying to win more or larger prime contracts in 2026 with a lean team and limited bandwidth
• Working to grow your role as a trusted subcontractor or teaming partner
• Expanding into new agencies, commands, or mission areas without a cohesive plan
• Feeling pressure from leadership to show progress on business development, visibility, and recruiting—without a shared definition of success
• Preparing the company for next-stage growth (M&A, investment, or scale) and needing clearer positioning

…this planner helps you cut through the noise and focus marketing on what matters most in the federal market.