What happens when marketing expectations keep rising, but resources don't?
POM Founder & Chief Strategist Kathy Floam-Greenspan recently spoke with Brent Peterson of the Talk Commerce podcast to discuss findings from POM's Marketing Under Pressure industry research and what they're revealing about today's B2B marketing landscape.
Key topics include:
✅ Why 69% of marketers say expectations are outpacing budget, staffing, or time
✅ Why proving ROI remains a major challenge
✅ How AI is reshaping marketing strategies—and where organizations are struggling to keep up
✅ Why protecting focus may be one of leadership's most important responsibilities
If you're a marketing leader, business executive, or anyone responsible for growth, this conversation offers practical insights you can put to work right away.