How Today's Marketers are Navigating Pressure, Resource Constraints, and Al Disruption— While Proving ROI
Today’s B2B marketing leaders are feeling the squeeze. Expectations are rising while resources stay flat—and the rapid rise of AI is rewriting the rules in real time.
This free insights report helps B2B marketing professionals see what’s really happening across marketing teams—and discover the best practices for turning pressure into progress.
Based on a nationwide survey of 100+ B2B professionals, this report reveals:
- The growing gap between expectations and resources
- The ongoing struggle to prove marketing ROI
- How AI is reshaping strategy and execution
- Actionable ways to turn pressure into growth
See how leading marketers are moving forward.
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“Leadership expectations are outpacing available resources.” — Marketing Manager