Positioning a rising cybersecurity leader for success in multiple markets.
Xona delivers advanced cybersecurity and risk management solutions to protect critical infrastructure and data. With scalable, innovative frameworks, Xona serves various industries, safeguarding systems from emerging threats. To reflect their growth, they partnered with POM to refresh their website and better communicate their evolving offerings and value proposition.
Objectives
Our focus areas for success and impact.
1
Refine brand positioning
Xona needed a clear, modern brand presence that highlighted their cybersecurity expertise and differentiated them from competitors.
2
Update industry solutions
They sought to communicate their expanded solutions and capabilities to better serve the evolving needs of their target markets.
3
Enhance website experience
The website needed a refresh to align with their growth, attract the right audience, and clearly showcase their industry leadership.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Brand Strategy & Positioning
Refined Xona’s positioning to align their website and messaging with their core strengths.
Website Redesign & Development
Overhauled the website to better showcase services, solutions, and value, with a focus on lead conversion.
Content Strategy & Development
Created engaging content to communicate Xona’s expertise and address customer needs.
User Experience (UX) Optimization
Streamlined navigation for a more intuitive experience for both clients and internal teams.
SEO & Digital Marketing Integration
Optimized the site with SEO best practices to drive qualified traffic and improve visibility.
Thought Leadership Integration
Added a section to showcase Xona’s industry insights and cybersecurity expertise.
Custom Development for Lead Generation
Implemented targeted calls-to-action and forms to increase lead conversion.
Ongoing Support & Updates
Provided ongoing support to keep the website updated with Xona’s evolving services.
Results
How we made an impact.
Refined Brand Positioning
Xona’s updated website clearly showcases their expertise, helping them stand out in the competitive cybersecurity space.
Increased Website Engagement
The redesigned site improved user experience and boosted engagement, with more visitors exploring multiple service pages.
Improved Lead Generation
Optimized calls-to-action and forms increased lead generation and attracted higher-quality leads.
Enhanced Market Positioning
The refreshed content and thought leadership sections positioned Xona as a trusted authority in cybersecurity.
Project Spotlight
Simplifying the Complex Through Video
POM produced a simple, clear demo video to help prospects and customers understand a key feature of Xona’s cybersecurity and risk management solution. The video explains a complex process in a step-by-step visual format that is easy to follow and digest for a range of technical and non-technical audiences.
WATCH THE VIDEO
Testimonial
Why XONA loves working with us.
