Creating a new brand and digital presence at lightning speed.
When The UEP Group—a best-in-class manufacturers' rep organization in the commercial HVAC space—acquired the patented DuraDuct™ product line of innovative, prefabricated duct systems for indoor and outdoor use, they launched VaughanAir to give it dedicated focus. To bring the new company to market quickly and credibly, they turned to POM. In just one month, we built the brand and digital presence from the ground up to help grow their network of manufacturer reps.
Objectives
Our focus areas for success and impact.
1
Create and launch a new brand quickly
Develop a complete identity and digital presence to establish credibility and support launch.
2
Build a foundation for sales enablement
Provide the materials, tools, and infrastructure to support product marketing and rep outreach.
3
Support ongoing market growth
Continue to expand brand awareness, visibility, and engagement across North America.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Brand Identity Development
Created the VaughanAir name, logo, business cards, e-letterhead, and email signature to establish a professional, cohesive brand.
Messaging & Positioning Strategy
Developed clear, compelling brand messaging to articulate VaughanAir’s unique value proposition and differentiate its DuraDuct™ product line in the commercial HVAC market.
Website Design & Development
Launched a clean, focused website with product overviews, technical resources, and company information.
Launch Communications
Crafted and distributed the official launch press release and developed social media profiles with tailored announcement content.
Sales Collateral Development
Rebranded and developed installation manuals, product data sheets, line cards, and technical documentation for the sales team.
Rep Portal Development
Launched a robust online rep locator tool to support North American distribution and customer access.
Event Support & Trade Show Presence
Supported brand visibility and credibility through national events and trade show activations, including ASHRAE.
Social Media Management
Managed LinkedIn strategy and content to grow awareness and engagement.
Results
How we made an impact.
Brand Built and Launched in 30 Days
Delivered a fully branded, professional presence that positioned VaughanAir as a credible player—fast.
Robust Sales Toolkit Created
Equipped the team with everything needed to market and sell the product—digitally and in person.
Rep Network Support Across 28 Locations
Launched a web-based rep locator to connect customers with 28 VaughanAir reps across North America.
Ongoing Visibility and Engagement
Continued brand growth through regular content, event presence, and strategic rep support.
Project Spotlight
From Acquisition to Market in 30 Days
Following the acquisition of the DuraDuct product line, VaughanAir needed to launch fast and look polished. POM created a complete brand and go-to-market strategy—including visual identity, web presence, and sales tools—within a single month. The result? A credible new company ready to make an impact.
Testimonial
Why VaughanAir loves working with us.
