Transforming the website of a leading underground utility provider to support growth.
Utilities Unlimited is a trusted utility and excavation specialist with over 30 years of experience in underground utility services, excavation, clearing, and pumping station solutions. A leader in the Mid-Atlantic region, they partnered with POM to elevate their online presence, tell their story more effectively, and strengthen their market position. The collaboration also helped attract top talent and drive lead generation.
Objectives
Our focus areas for success and impact.
1
Modernize brand identity
Utilities Unlimited sought to update their brand to reflect their growth, enhanced capabilities, and leadership in the utility and excavation industry.
2
Revamp digital presence
The company needed a modernized website to showcase their services, highlight expertise, and support business development and recruiting efforts.
3
Boost online visibility & support recruiting
Aiming to expand their reach, Utilities Unlimited aimed to enhance online visibility while also creating a Spanish version of their site to better support recruiting efforts.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Brand Strategy & Positioning
Developed a cohesive brand strategy that highlighted Utilities Unlimited’s industry leadership and maintained consistency across all platforms.
Website Redesign & Development
Launched a modern, user-friendly website that clearly communicated their services and expertise, supporting business growth and recruitment efforts.
Content Strategy & Development
Developed engaging content that showcased their core services, successful projects, and their position as a trusted partner in the utility sector.
Search Engine Optimization (SEO)
Optimized the website for improved search visibility, making it easier for potential clients to discover and engage with Utilities Unlimited.
Custom WordPress Theme Development
Built a custom WordPress site with a modern, responsive design, enhancing the user experience.
Social Media Strategy
Aligned social media efforts with their new website, driving engagement and promoting their services across LinkedIn and other platforms.
Spanish Site Translation
Enabled Spanish translation on the website to expand reach and connect with a broader audience for recruiting purposes.
Ongoing Support & Maintenance
Provided ongoing updates and maintenance to ensure the website and digital presence remain aligned with their growing capabilities.
Results
How we made an impact.
Successful Brand Integration & Launch
Launched a modern website that reflects Utilities Unlimited’s growth and leadership in the utility and excavation industry.
Increased Website Engagement
The redesigned website boosted engagement, with more visitors exploring services, projects, and career opportunities.
Improved Lead Generation & Recruiting
Optimized content and Spanish translation increased lead generation and helped attract qualified talent.
Strengthened Market Position
The updated website positioned Utilities Unlimited as a trusted industry partner, driving visibility and supporting business growth and recruitment.
Testimonial
Why Utilities Unlimited loves working with us.
