Bringing two industry leaders together under one powerful brand.
Unlimited Technology (UT), a leader in IT, cybersecurity, and security systems integration, merged with Integrated Security Technologies (IST) to expand their footprint across commercial and federal sectors. POM led the charge to align brand identities, websites, and marketing strategy—while elevating UT’s managed services solution, S.H.I.E.L.D.—positioning the company as a trusted force in a complex and competitive market.
Objectives
Our focus areas for success and impact.
1
Seamlessly merge two brands
Our goal was to integrate IST into UT’s brand, modernize their identity, and enhance the digital presence to better showcase their expertise and contract capabilities in the federal government space.
2
Enhance federal government presence
Maximize IST’s existing government contract vehicles and integrate them into UT’s platform, highlighting their S.H.I.E.L.D. program and federal solutions.
3
Support cultural integration
Bring together the cultures of the two companies, fostering internal cohesion and alignment, while ensuring all communications, from external branding to employee engagement, reflected the combined strengths of both.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Brand Strategy & Positioning
Developed a unified brand identity and messaging strategy that reflected the combined expertise of both companies, enhancing their position in the federal market.
Corporate Identity Package
Created a new corporate logo and identity package that effectively conveyed the merger and positioned UT as a trusted industry leader.
Website Transition & Development
Managed the complex transition of IST’s website into UT’s, involving backend work, redirects, and ongoing updates to ensure a seamless user experience across both brands.
Rebranding S.H.I.E.L.D. and Other Programs
Rebranded S.H.I.E.L.D. and other key programs to align with the new corporate identity, ensuring clear communication of their value to current and potential clients.
Internal Communications & Culture Support
Created materials to foster cultural alignment, including internal newsletters, branded employee gear, and event displays, helping employees from both companies feel connected to the shared mission.
Event Displays & Marketing Materials
Developed a range of marketing collateral, including event displays, PowerPoint decks, line cards, style guides, and Teams backgrounds, to reinforce the unified brand.
Public Relations & Social Media
Executed a PR strategy to increase visibility in the federal market, while managing the social media program to keep the brand top-of-mind and ensure consistent messaging.
Ongoing Support
Continued to provide marketing and collateral development, including new newsletters and event materials, supporting UT’s continued growth and integration.
Results
How we made an impact.
Successful Brand Integration
The seamless integration of both brands positioned UT as a cohesive leader in the IT and security solutions space, reinforcing its presence in the federal market.
Increased Federal Visibility
Through the rebranding of S.H.I.E.L.D. and strategic marketing, UT gained more visibility in the federal sector, effectively showcasing its solutions to government clients.
Stronger Internal Alignment
Internal communications materials and cultural integration efforts helped create a unified, motivated team, aligned around the company’s new vision and goals.
Enhanced Lead Generation and Marketing Engagement
The new website, marketing collateral, and social media campaigns resulted in increased lead generation and stronger client engagement across both commercial and government sectors.
Project Spotlight
A Unified Vision for Unlimited Technology
To support the merger of Unlimited Technology and IST, POM developed a unifying Mission, Vision, Values & Culture graphic that brought both teams under one clear purpose. What began as an internal alignment tool quickly became a powerful brand asset—used across internal communications, recruiting, and external marketing to clearly articulate what UT stands for and where it’s headed.
Testimonial
Why UT loves working with us.
