Supporting a multi-brand manufacturer representative through strategic acquisitions and unified visibility.
The UEP Group is a long-standing multi-brand commercial venting organization. As the company expanded its footprint through strategic acquisitions and opening new service locations, they needed a marketing partner who could both support growth and preserve the strong local visibility of regional offices. POM was engaged to unify The UEP Group’s brand family, refresh digital platforms, and implement marketing programs across multiple locations—all while maintaining consistency, driving visibility, and supporting lead generation.
Objectives
Our focus areas for success and impact.
1
Unify and refresh the brand family
Update and align corporate identity and sub-brand logos to reflect a modern, cohesive organization.
2
Support growth through acquisitions and new location openings
Ensure new service locations and brands are effectively integrated into the larger company identity without losing local impact.
3
Drive visibility and lead generation
Maintain and grow brand recognition while building momentum in new markets.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Corporate Rebranding & Identity System
Refreshed The UEP Group’s master brand and developed a cohesive family of logos with a full identity system and brand style guide.
Website Strategy & Alignment
Updated and aligned The UEP Group websites to reflect each entity’s unique offerings while tying them together under a unified brand experience.
Collateral Development
Created a comprehensive suite of branded sales and marketing materials consistent across all offices and brands.
Social Media Strategy & Execution
Elevated The UEP Group’s social presence and managed active programs for eight distinct companies, ensuring ongoing visibility and engagement.
Acquisition Integration Support
Provided brand, web, and content support to bring newly acquired companies into the fold smoothly and effectively.
Internal Communications & Marketing Support
Assisted in the development of internal initiatives that reinforce brand cohesion and company culture across offices.
Manufacturer Marketing Campaigns
Executed marketing programs in partnership with The UEP Group’s manufacturers to promote featured products across markets.
Ongoing Marketing Management
Continue to serve as an embedded marketing arm, helping maintain momentum and drive lead generation across all locations.
Results
How we made an impact.
Stronger, Unified Brand Presence
Established a modern, cohesive brand family that honors the legacy of each regional company.
Accelerated Growth in Key Markets
Launched a paid search pilot for the Texas location that increased site traffic by 126% and tripled qualified leads in just four months—soon to be scaled to additional regions.
Expanded Visibility Across the Portfolio
Elevated the digital presence of eight operating companies with improved content, social engagement, and SEO traction.
Scalable Marketing Infrastructure
Built the foundation for centralized marketing support, enabling faster execution and consistent messaging across teams, locations and brands.
Project Spotlight
Launching The UEP Group
POM helped introduce The UEP Group as the new management company behind a growing network of regional brands. This included naming, branding, web presence, and communications to clearly position the company’s structure, leadership, and value proposition to manufacturers, clients, and team members.
Testimonial
Why The UEP Group loves working with us.
