Supercharging a global IT & logistics provider’s digital strategy and marketing capacity.
Sycomp, an industry leader in global IT and logistics, provides critical technology deployments in over 150 countries. With more than 30 years of expertise, Sycomp partners with top-tier technology providers to deliver complex solutions for Fortune 100 companies. POM worked with Sycomp to transform their digital presence, create a scalable website, and build marketing capacity to drive significant visibility, generate leads, and support their continued global expansion.
Objectives
Our focus areas for success and impact.
1
Elevate brand and digital presence
Sycomp needed a modernized website and brand identity that better reflected their position as a global IT leader, ready to compete at the highest level.
2
Enhance lead generation and visibility
They aimed to expand their visibility in key markets, generate high-quality leads, and leverage digital channels for long-term growth.
3
Support global expansion with scalable marketing
Sycomp required a solution that could scale with their growing operations and enable ongoing marketing support across 60+ global locations.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Brand Strategy & Positioning
Refined brand messaging to clearly communicate Sycomp’s global leadership, commitment to technology-driven solutions, and mission in IT logistics.
Website Redesign & Development
Wrote, designed and launched a modern, user-friendly website that showcases Sycomp’s global expertise, leadership in IT logistics, strategic partnerships and solutions across multiple industries.
Content Strategy & Development
Created compelling, targeted content to position Sycomp as a trusted partner, highlighting their specialized IT solutions and industry impact.
User Experience (UX) Optimization
Built a site with streamlined architecture and navigation for a seamless, intuitive experience, ensuring accessibility for global users.
Public Relations & Brand Visibility
Supported public relations efforts to increase brand awareness and promote Sycomp’s thought leadership, achievements, and industry recognition.
LinkedIn Campaigns & Paid Search
Implemented targeted LinkedIn campaigns and paid search strategies to drive brand visibility and generate qualified leads across Sycomp’s key markets.
Marketing Collateral & Lead Generation
Created sales collateral, case studies, and digital assets to support Sycomp’s lead generation and business development efforts, ensuring cohesive messaging across all touchpoints.
Ongoing Support & Optimization
Provided ongoing support with regular website updates, content creation, and marketing campaign optimizations to maintain alignment with Sycomp’s evolving goals and global reach.
Results
How we made an impact.
300% Growth in Global Website Traffic
Targeted marketing and optimized service pages across multilingual domains tripled site traffic and expanded reach into high-priority regions.
More Qualified Leads, Month After Month
Campaigns tailored by industry and geography delivered a steady stream of high-quality inquiries and increased conversions.
Stronger Visibility with Fortune 100 Prospects
Refreshed brand and multilingual website positioned Sycomp as a trusted enterprise tech partner across global markets.
Marketing That Scales with Global Growth
A unified, scalable marketing strategy supported Sycomp’s brand across 60+ locations with consistency and measurable results.
Project Spotlight
Sycomp’s Global Story in Motion
To help Sycomp showcase their global reach and complex IT capabilities, POM created a dynamic brand video that captures the scale, precision, and expertise behind their work in 150+ countries. The result is a bold visual story that positions Sycomp as the partner global enterprises trust to get it done—anywhere.
Watch the Video
Testimonial
Why Sycomp loves working with us.
