Scaling marketing capacity for a fast-growing GovCon leader.
OMNI delivers digital transformation solutions that empower mission users and accelerate outcomes across the Department of War, intelligence community, and federal agencies. The company combines user-centered design, DevSecOps, rapid software development, cloud platforms, cyber operations, and advanced data and AI capabilities to solve complex mission challenges.
As OMNI’s growth accelerated, the demands on its lean internal marketing team expanded just as quickly. POM partnered with OMNI to extend their marketing capacity—providing senior-level support across web, social media, video, events, and ongoing initiatives to help the company keep pace with growth and communicate its evolving capabilities to federal audiences.
Objectives
Our focus areas for success and impact.
1
Expand marketing capacity
OMNI needed reliable marketing support that could respond quickly to requests across the organization, so POM stepped in as an extension of the internal team to help manage a steady flow of initiatives.
2
Strengthen social media presence
With multiple internal teams requesting support to promote capabilities, thought leadership, and corporate initiatives, OMNI needed a more structured and consistent social media approach to maintain visibility in the federal market.
3
Maintain an agile, up-to-date website
As capabilities evolved and new initiatives emerged, OMNI needed the ability to update web content quickly so its public messaging remained aligned with internal priorities.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Embedded Marketing Partnership
Operated as an integrated extension of internal team and supported initiatives as priorities shifted.
On-Demand Marketing Support
Delivered rapid-response marketing execution to support new initiatives, internal requests, and time-sensitive opportunities.
Website Support & Content Updates
Designed and implemented ongoing website updates to ensure digital presence reflected evolving capabilities, messaging, and priorities.
Social Media Strategy & Execution
Developed and executed a consistent LinkedIn content cadence highlighting expertise, capabilities, event attendance, and industry engagement.
Video & Multimedia Production
Created engaging video assets that communicated capabilities and strengthened storytelling across digital channels.
Event Marketing & Displays
Designed booth graphics, displays, and supporting materials to elevate presence at major industry events.
Graphic Design Support
Produced marketing assets and visual materials to reinforce brand across campaigns and initiatives.
Marketing Content Development
Wrote and refined marketing copy to clearly communicate capabilities, services, and differentiators.
Results
How we made an impact.
Expanded Marketing Capacity Across the Organization
Acted as an extension of OMNI’s internal marketing team supporting multiple departments and initiatives while delivering fast turnaround on evolving marketing needs.
Consistent LinkedIn Presence & Thought Leadership
Increased posting cadence from an average of 8 posts per month to 18 posts per month, creating a more consistent, professional presence with federal and defense audiences.
Rapid Website Updates to Match Business Priorities
Delivered ongoing website design and content updates to ensure OMNI’s digital presence kept pace with evolving capabilities, initiatives, and messaging.
Elevated Presence at Key Industry Events
Designed and produced a high-impact 20×20 booth for AFCEA TechNet Cyber in approximately 7 weeks, helping OMNI stand out and communicate its cyber and mission technology expertise.
Project Spotlight
Elevating OMNI’s Presence at AFCEA TechNet Cyber
To support OMNI’s presence at AFCEA TechNet Cyber, one of the federal technology community’s premier events, POM designed and produced a 20×20 booth environment that showcased the company’s cyber and mission technology capabilities. The display combined bold visual storytelling with clear messaging to help OMNI stand out on the show floor and communicate its expertise to defense and federal audiences.
Testimonial
Why OMNI loves working with us.
