Rebranding a legacy flavor manufacturer for modern growth.
Parker Flavors, a family-owned company, has been setting the standard for high-quality flavor solutions for over 125 years, serving the bakery, dairy, beverage, and candy markets. As the company grew, it became clear their digital presence no longer reflected their leadership or market potential. POM partnered with Parker Flavors to refresh their brand and create a modern, credible online presence to support visibility, engagement, and continued growth.
Objectives
Our focus areas for success and impact.
1
Increase brand awareness & visibility
Grow brand awareness through a new website, digital campaigns, and public relations to enhance visibility in the food and beverage industry.
2
Drive lead generation & engagement
Generate qualified leads with targeted email campaigns, social media, and lead capture strategies.
3
Expand product reach & strengthen relationships
Promote new product lines and deepen client relationships through strategic collateral, gift mailers, and Google Ads campaigns.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Brand Strategy & Positioning
Developed a modernized brand identity that better reflected Parker Flavors’ industry leadership and commitment to innovation in the flavor industry.
Website Redesign & Development
Launched a user-friendly website to showcase Parker Flavors' expertise, new product lines, and leadership in flavor solutions, while enhancing lead generation.
Content Strategy & Development
Created targeted, compelling content to resonate with key audiences and highlight Parker Flavors' customer-focused approach and product offerings.
User Experience (UX) Optimization
Redesigned the site architecture for seamless navigation and a user-friendly experience, ensuring easy access to key information.
Public Relations & Brand Visibility
Executed public relations strategies to elevate Parker Flavors’ profile, emphasizing their legacy, innovation, and customer service excellence to enhance market visibility.
Recruitment & Culture Support
Developed materials to promote Parker Flavors as an employer of choice, focusing on their strong company culture and values to attract top talent.
Social Media Strategy
Built a consistent social media presence to engage with customers, employees, and prospects, boosting brand awareness and driving traffic.
Lead Generation & Marketing Support
Optimized lead generation strategies across the website and marketing collateral to drive qualified leads and support business growth.
Results
How we made an impact.
Doubled the Rate of New Contacts
A geo-targeted digital strategy and optimized B2B site more than doubled inbound inquiries from prospective clients.
Significant Traffic & Engagement Growth
The site launch drove major traffic increases, with strong engagement on core product pages.
Stronger Brand Recognition
A modernized brand and web presence positioned Parker Flavors as both a historic leader and innovative force.
Elevated Talent Attraction
Updated messaging and design helped spotlight company culture and attract high-caliber candidates.
Project Spotlight
Opening Doors with a Bold New Parker Flavors
To debut their refreshed brand, Parker Flavors sent an exclusive Executive Door Opener Package featuring a branded bento box, marketing postcard, and candy made with their signature flavors. This standout touchpoint showcased their new identity and product quality—sparking interest, reinforcing relationships, and opening doors to new opportunities.
Testimonial
Why Parker Flavors loves working with us.
