Positioning a leader in critical communications infrastructure for market dominance.
Network Connex, formed through the integration of multiple companies, provides full-stack support across critical infrastructure design, site prep, deployment, maintenance, and restoration. To support their growth and unify their presence, POM helped shape and launch a cohesive brand that reflects their expertise, builds credibility, and drives ongoing lead generation in key markets.
Objectives
Our focus areas for success and impact.
1
Brand integration & unification
Network Connex needed to merge multiple brands into a single, cohesive identity while ensuring a strong and clear market presence.
2
Create strong brand assets
The goal was to develop a fresh brand identity, including a new logo, brand guidelines, and digital and print assets that reflect their capabilities and strength.
3
Enhance digital marketing & lead generation
They sought a tailored digital marketing approach to increase online visibility, engagement, and lead generation within key markets.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Branding & Identity Design
Developed a new logo, corporate identity, and brand guidelines that unified the multiple companies under the Network Connex brand.
Content Strategy & Development
Crafted clear, targeted messaging and marketing content that communicates Network Connex’s unique value, supports SEO, and aligns with their growth objectives across digital channels.
Website Redesign & Development
Designed and launched a modern, user-friendly website to effectively showcase their services, capabilities, and expertise in communications infrastructure.
Digital Marketing Strategy
Implemented a comprehensive digital marketing strategy, driving brand visibility and lead generation through SEO, targeted campaigns, and email marketing.
Event Materials & Displays
Created engaging event displays and materials that reinforced the new brand identity and helped Network Connex stand out at key industry events.
Social Media Strategy
Developed a consistent social media strategy to boost visibility, engage audiences, and promote their expertise across digital platforms.
Video Production
Produced a corporate capabilities video to visually communicate Network Connex’s value proposition and expertise in the critical infrastructure space.
Ongoing Marketing Support
Provided continued support through paid search campaigns to enhance online visibility and drive lead generation in key markets.
Results
How we made an impact.
Unified Brand Launch Across Entities
Developed and launched a cohesive brand identity for Network Connex and its acquired companies, ensuring consistent messaging and visibility.
400% Increase in Qualified Leads
Executed targeted digital campaigns that drove a 400% surge in new contacts and sustained lead growth over three years.
Dramatically Increased Market Visibility
Redesigned the website and deployed strategic digital marketing to attract top-tier telecom prospects and elevate brand presence.
Positioned for Market Leadership
Strengthened Network Connex’s standing as a trusted expert in critical communications infrastructure, building long-term credibility and trust.
Project Spotlight
Bringing Network Connex to Life in Video
POM produced a corporate capabilities video that showcases Network Connex’s expertise in designing, deploying, and maintaining critical communications infrastructure. The video highlights their end-to-end solutions and features insights from their CEO and CRO, giving potential clients a deeper understanding of the company’s value and service offerings.
Watch the Video
Testimonial
Why Network Connex loves working with us.
