Rebranding a vertical SaaS platform for market momentum.
ExamStudio is a flexible SaaS platform for exam development and delivery—trusted by credentialing bodies, test publishers, and certification providers. Despite its powerful capabilities, the brand and website didn’t reflect the platform’s sophistication. With no internal marketing team, POM stepped in as ExamStudio’s full-service marketing partner—modernizing the brand, launching a new website, and implementing a structured marketing program.
Objectives
Our focus areas for success and impact.
1
Differentiate in a competitive market
Position ExamStudio as a premier exam development and delivery platform through a clear, compelling brand and website that communicates its unique value.
2
Expand market visibility
Raise awareness across North America with targeted messaging—reaching key verticals and strategic partners with precision.
3
Accelerate lead generation
Launch high-impact campaigns to attract, engage, and convert qualified prospects—fueling sustained pipeline growth.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Audience & Competitor Analysis
Conducted an in-depth review of target audiences, competitors, and strategic partners to inform positioning and messaging.
Strategic Rebrand
Shifted the brand focus from the company name to the platform name to better align with SaaS market expectations and product recognition.
Corporate Identity Development
Created a full brand identity including visual system, messaging, and a modern, SaaS-forward presence.
Website Design & Deployment
Built and launched a lead generation-focused website that clearly communicates ExamStudio’s value to buyers.
Marketing Collateral Overhaul
Redesigned all sales and marketing materials—decks, datasheets, and tradeshow displays—for brand consistency and impact.
LinkedIn Optimization & Engagement
Refreshed the company’s LinkedIn presence and implemented a regular posting cadence to build visibility and engagement.
Event Strategy & Support
Elevated presence at key industry events with new booth designs, collateral, and sponsorships that expanded brand exposure.
Lead Generation Program Launch
Deployed thought leadership content, email marketing, and paid search campaigns to high-value industries to drive qualified traffic and leads.
Results
How we made an impact.
5x Increase in Qualified Leads
Lead generation campaigns and optimized user experience on the website delivered a 5x increase in qualified leads, fueling sustained growth.
Stronger Market Presence
A complete brand overhaul—from name and website to social media and collateral—elevated ExamStudio’s visibility and credibility in the testing market.
Higher Engagement & Conversion Rates
The website and integrated demo scheduling made it easier for prospects to engage and convert, accelerating the sales cycle.
Content That Delivers
Thought leadership, campaigns, and consistent social media outreach helped ExamStudio look sharper, bigger, and more established—earning them direct praise from top prospects and partners.
Project Spotlight
Using Thought Leadership to Spark Visibility & Drive Leads
To position ExamStudio as a forward-thinking leader in the testing space, POM developed a timely and informative industry report: Harnessing Generative AI to Overcome Challenges in Certification Content Creation. Promoted through public relations, paid LinkedIn campaigns, and onsite at industry events, the report delivered strong results—boosting brand visibility, building trust with decision-makers, and generating a surge in qualified leads. The piece continues to serve as a high-performing tool in their ongoing marketing efforts.
Testimonial
Why ExamStudio loves working with us.
