Establishing an authoritative presence in the K-12 student mental health space.
ECINS provides a collaborative, cloud-based case management system designed to help K–12 school social workers efficiently address student mental health needs. As the only solution of its kind endorsed by the School Social Work Association of America (SSWAA), ECINS supports schools nationwide in assessing, managing, and securely sharing critical information to promote student well-being. With growing demand in the U.S., ECINS needed a dedicated marketing arm—POM stepped in to fill that role.
Objectives
Our focus areas for success and impact.
1
Expand into new markets
UK-based ECINS needed a partner to penetrate the U.S. market and build awareness from the ground up.
2
Identify the right vertical
Through strategic research, POM identified school social work as the ideal focus to drive traction.
3
Establish credibility
With no U.S. brand recognition, ECINS needed to quickly build authority in the student mental health space across schools and districts nationwide.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Strategy & Market Identification
Identified the school social work vertical as the most viable U.S. segment through research and analysis.
Event Marketing & Sponsorships
Secured an exclusive sponsorship with SSWAA and managed all aspects of event marketing, including booth design and pre/post-event campaigns.
Branding & Positioning
Crafted messaging that positioned ECINS as a leader in student mental health solutions.
Website Development & Lead Generation
Built a U.S.-focused website optimized for lead generation with clear calls-to-action and demo requests.
Digital Marketing & Demand Generation
Executed multi-channel campaigns to increase visibility, leveraging content syndication, email marketing, public relations, and social media.
Content Development & Collateral Creation
Produced high-quality assets like case studies, videos, white papers, and social media content to engage and inform the target audience.
Social Media Management & Visibility Building
Established and grew ECINS' social media presence, ensuring consistent content that strengthened brand credibility.
Public Relations & Thought Leadership
Secured media coverage and thought leadership placements in key industry publications to enhance ECINS' authority in the space.
Results
How we made an impact.
Established Presence in U.S. Market
Secured an exclusive partnership with SSWAA, building visibility and credibility in the school social work market.
5x Growth in Qualified Leads
Integrated campaigns and public relations drove 950 new contacts in 18 months—85% were highly qualified demo requests, significantly expanding the sales pipeline.
Elevated Visibility Across National & Regional Markets
Positioned ECINS as a leading authority on student mental health solutions in K-12 schools.
Industry Recognition & Endorsements
Secured key industry coverage and endorsements from organizations like SSWAA.
Project Spotlight
Telling ECINS’ Story of Impact and Innovation
To help position ECINS as a trusted U.S. leader in student well-being, POM produced a corporate overview video that highlights the solution’s mission and impact in supporting vulnerable people across the globe. The result is a clear story of ECINS’ vision and expertise, establishing their credibility in the mental health technology sector.
WATCH THE VIDEO
Testimonial
Why ECINS loves working with us.
