Evolving a government & defense contractor’s brand and digital presence to drive strategic growth.
ANALYGENCE provides cutting-edge technology and mission-focused solutions to counter sophisticated cyber threats and support critical intelligence operations. With expertise in cyber threat detection, vulnerability management, and offensive cyber operations, ANALYGENCE is a trusted partner in the federal space. POM operates as their marketing arm, helping to transform their brand and digital presence, reflecting their leadership in cybersecurity and intelligence, while supporting recruiting efforts and driving growth and visibility.
Objectives
Our focus areas for success and impact.
1
Recalibrate brand messaging
ANALYGENCE needed a refreshed brand positioning to match their evolving mission and sharpened focus on cyber and intelligence services.
2
Enhance federal market visibility
They aimed to enhance their presence in the federal space, attract top-tier talent, and highlight their unique culture and values.
3
Create a digital presence to reflect growth
Amid rapid expansion, ANALYGENCE sought a modern website to effectively showcase their capabilities, certifications, awards, and commitment to quality.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Brand Strategy & Positioning
Refined the brand to reflect ANALYGENCE’s leadership in cybersecurity and intelligence, aligning with their growth goals and recruitment efforts.
Website Redesign & Development
Launched a modern, user-friendly website that highlights expanded services, recruitment opportunities, and company culture.
Content Strategy & Development
Created compelling messaging to showcase ANALYGENCE’s expertise, mission, and culture, aimed at attracting top talent.
User Experience (UX) Optimization
Streamlined navigation for a seamless, professional user experience, making it easy for both clients and recruits to engage.
Public Relations & Brand Visibility
Implemented PR strategies to increase visibility, showcasing accomplishments, awards, and thought leadership.
Internal Communications & Culture Support
Aligned internal communications to reinforce company values and strengthen the culture of growth and recruitment.
Social Media Strategy
Developed a consistent posting strategy to boost engagement and visibility across platforms, attracting both customers and potential recruits.
Event Marketing & Recruiting Support
Supported recruiting events with branded materials, signage, and digital assets to enhance their professional presence.
Results
How we made an impact.
Stronger Market Position
Marketing efforts increased visibility, reinforcing ANALYGENCE’s leadership in the cybersecurity and intelligence sectors.
Talent Attraction
Revitalized brand and strategic content effectively attracted top-tier talent, positioning ANALYGENCE as a highly desirable employer.
Improved Internal Alignment
Streamlined communications and collaboration across teams, ensuring consistent messaging and fostering better internal cohesion.
Employee Recognition & Culture
ANALYGENCE earned the Great Place to Work® certification for the third time, with 96% of employees rating it as a great place to work, reflecting the company’s commitment to a strong workplace culture.
Project Spotlight
ANALYGENCE Reimagined: A Website Built for What’s Next
POM partnered with ANALYGENCE to rebrand and redesign their website, enhancing their digital presence and reflecting their expanded focus. The refreshed site now showcases their expertise, capabilities, and commitment to quality, supporting their growth and positioning them for continued success in the federal market.
Testimonial
Why ANALYGENCE loves working with us.
