SOCIAL MEDIA STRATEGY & MANAGEMENT FOR B2B COMPANIES LOOKING TO ENGAGE WITH PROSPECTS, CUSTOMERS AND RECRUITS.
In a B2B world where a solid online presence is a must-have in order to stand out from your competition, social media should be an integral part of your marketing strategy. Pomerantz Marketing develops online strategies and campaigns that enable leading companies to engage with prospective customers, strategic partners, employees and recruits on a variety of social media platforms.
Both organic and paid social media campaigns can benefit your company by:
• Supporting a cohesive brand presence online
• Engaging with your target audiences
• Building a loyal following for your brand
• Telling your company’s story in a dynamic way
• Making your company look alive online
• Enhancing brand visibility
• Promoting products, services and initiatives
• Illustrating your company culture
• Recruiting the best candidates for your team
• Generating targeted leads
Most companies understand that social media is now an essential online marketing tool; however, few have the internal resources needed to build and maintain a company’s online presence. The B2B social media marketing experts at POM are experienced in social media management, including social media strategy, social media content development, and social media engagement, to meet your business goals and bring your company alive online.
SOCIAL MEDIA MARKETING CHALLENGES.
We tackle these issues and more.
How do we drive more traffic to our website using social media?
Which social media platforms do we need to be on and why?
How do we target and grow our following on social media?
What is the difference between organic and paid social media campaigns and which are more effective for B2B?
How do we communicate our culture and value to customers, prospects, partners, employees and recruits through our social media accounts?
What is the right amount of social media activity for our company and what type of content should we post?
MEET YOUR TEAM. Social media marketing specialists who get it done.
At POM, we dive into your business and get our heads into your world to build a social media marketing strategy that meets your goals.
EXPECT RESULTS. We deliver.
Drove a managed services company's web traffic up by 3,333% through branded social media campaigns
Multiplied a technology solution client's social post impression analytics by 400% with creative content development
Boosted a client's LinkedIn following by 16% in 7 days through social media engagement strategies
Utilized organic & paid social media posts to generate recruiting leads for a cyber services company's rapid regional expansion
POWERFUL VIDEO & ANIMATION THAT ENGAGES
Pomerantz brings your company’s story, culture, and capabilities to life for business development and recruiting purposes through custom copy, video, animation and graphics for all social media platforms. From on-site shoots that require professional videography and photography to creative campaigns developed into animated and static graphics, we concept, write and produce all social media content from end-to-end, providing you with consistent messaging and visuals meant to engage your target audiences and enhance your social media presence.
HOOKED ON POM.
See what our clients have to say about us!
"POM gets it and gets it done."
As our company continues to evolve into a mid-tier federal government contractor with a focus on the cyber and intel markets, our website needed to reflect this evolution. POM helped us to successfully reinvent our brand and website in 2019 so we turned to them again to help with this initiative. Pom gets it and gets it done. We now have a website that is aligned with who we are as a company today.
"POM stepped in and helped me make the magic happen."
The engineering company I worked for was acquired by a private equity firm that was bringing 5 companies together to become a leading provider of critical communications infrastructure services. I was tasked with consolidating the 5 brands under one roof and needed help on every front – branding, web, social media, online visibility, internal/external communications, events and more. POM stepped in and helped me make the magic happen. The POM gals are the BEST!
“I think of POM as an extension of our team."
Oceus had been working with POM for a couple of years before I joined the team to help launch us to a new level. With our past focus mainly on the government sector, we’re expanding to target commercial enterprises as well, which has required renewed marketing efforts. Since day one, POM has served alongside me as our marketing department, handling everything from event coordination to social media to collateral. I think of POM as an extension of our team and would highly recommend them to any other growth-minded technology companies looking to expand their visibility.
“Mission accomplished!”
Cynnovative engaged with POM to achieve a professional-level web and marketing presence that is compelling, cohesive and effectively resonates with potential recruits. Mission accomplished! POM continues to keep our brand alive with employees, recruits and the market as a whole.
“POM has elevated our brand and web presence."
Pomerantz has served as our marketing arm since 2008. They’ve elevated our brand and web presence to position our company as an industry leader and effectively attract customers, employees and strategic partners. They’ve also helped us evolve from having no marketing program to having a steady hum of activities that support our business development efforts.
"We’ve broken into the U.S. market in a way we could have never imagined, and we have POM to thank."
We found POM when we decided to branch into the U.S. market. As a UK-based company that had never been marketing focused since the majority of our work was with government, we needed a marketing partner who could help us determine where to focus and how to reach new audiences. POM immersed themselves in our world to understand what we have to offer, and they created strategic partnerships that gave us credibility in a completely new and different business environment. We’ve broken into the U.S. market in a way we could have never imagined, and we have POM to thank.
“They know what they’re doing, and they get things done efficiently and effectively.”
As a leading provider of end-to-end technology solutions, our company is hyper-focused on growing its presence in the U.S. and beyond. We started working with POM after merging with one of their long-term clients. We weren’t sure if they were going to be up to handling our multi-faceted needs, but they stepped up to the plate and now serve as our marketing arm. They know what they’re doing, and they get things done efficiently and effectively.
“POM does great work!”
When people looked at our website prior to Pom, they didn’t understand what our company does. Now they do. Our website is fantastic. Pom does great work!
“POM is a critical part of XONA’s team.”
POM is a critical part of XONA’s team. They’ve elevated XONA’s brand and web presence to an entirely new level and we are now reaping the fruits of this effort with an influx of opportunities and visibility in industry media. We rely on POM for everyday marketing support and to strategically evolve our marketing program as we continue to grow. We highly recommend POM for companies seeking a professional-grade marketing engine.
Ready for your company to shine online?
