Account-Based
Marketing (ABM)

Marketing That Speaks Directly to the Accounts That Matter Most

You know who your ideal customers are—but reaching them effectively is another story. Account-Based Marketing (ABM) helps B2B companies like yours focus on the right accounts, with the right messaging, at the right time. For companies selling into complex buying cycles with long decision timelines, ABM can be a game-changer—but only when it’s done right. Whether you’re new to ABM or ready to level up, POM turns strategy into execution, aligning sales and marketing to engage high-value accounts and drive real, measurable impact.

We tailor our ABM approach to your goals and internal resources. Here’s what that can look like:

  • Target Account Strategy

    Identification and segmentation of high-value accounts, buyer personas, and decision-making units.

  • Sales & Marketing Alignment

    Tight coordination between your sales and marketing teams to define shared goals, messaging, and metrics.

  • Personalized Campaign Development

    Custom content and campaigns designed to speak directly to target accounts—delivered through the channels they engage with most.

  • Multichannel Execution

    Targeted efforts across email, LinkedIn, paid media, retargeting, landing pages, and direct outreach.

  • Lead Nurturing & Engagement

    Automated workflows, remarketing strategies, and high-value content to keep your brand front and center during long sales cycles.

  • Performance Tracking & Optimization

    Ongoing analytics, reporting, and refinement to ensure ABM efforts are moving the needle.

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Pomerantz's team of B2B marketing specialists are strategic, creative, analytical and technically adept. Put Pom On It.


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