RouteSmart: Routing University

RouteSmart Technologies is a global provider of vehicle route optimization technology with four vertical markets and a portfolio of products that is continuously expanding. Pomerantz has served as RouteSmart’s marketing engine for over 15 years. Pomerantz helped to create Routing University, RouteSmart’s Education & Training program, which provides webinars and classroom style training at their headquarters or on-site at a client’s location. We recently launched the Routing University Comes to You program, a more affordable option where RouteSmart provides individual and group training for one week at geographically convenient locations for clients.


  • Program strategy
  • Event research, planning and coordination
  • Landing page
  • Email campaign
  • Registration form