RouteSmart: Public Works Integrated Marketing

RouteSmart Technologies is a global provider of vehicle route optimization technology with four vertical markets and a portfolio of products that is continuously expanding. Pomerantz has served as RouteSmart’s marketing engine for over 15 years. When the market changed in their Public Works vertical a couple of years ago, Pomerantz worked closely with their Business Development Manager to understand the challenges, refine messaging and ramp up marketing efforts. This industry is now thriving.


  • Public Works-focused branded collateral materials
  • Product-focused collateral
  • Product-focused webinar campaigns
  • Presentations for Industry speaking events at conferences
  • E-book campaign with landing pages
  • ROI Calculator campaign
  • Industry-branded trade show presence