RouteSmart: Postal/Parcel Integrated Marketing

RouteSmart Technologies is a global provider of vehicle route optimization technology with four vertical markets and a portfolio of products that is continuously expanding. Pomerantz has served as RouteSmart’s marketing engine for over 15 years. RouteSmart expanded its offering to the Postal/Parcel industry with a web service called RaaS. Pomerantz branded RaaS and developed an e-book campaign to educate the market on the service. The customer base for RaaS continues to grow.


  • Program strategy
  • Product branding
  • E-book
  • Email campaign