RouteSmart Online New User Interface

RouteSmart Technologies is a global provider of vehicle route optimization technology with four vertical markets and a portfolio of products that is continuously expanding. Pomerantz has served as RouteSmart’s marketing engine for over 15 years. RouteSmart’s primary offering to the Newspaper Distribution industry is a cloud-based product called RouteSmart Online. Pomerantz supported RouteSmart in revamping the user interface of the system as well as promoting the new system to both subscribers and prospects.


  • User interface design
  • New RouteSmart Online logo
  • Marketing strategy and plan to subscribers and prospects
  • Webinar campaign to subscribers