RouteSmart: Branding

RouteSmart Technologies is a global provider of vehicle route optimization technology with four vertical markets and a portfolio of products that is continuously expanding. Pomerantz has served as RouteSmart’s marketing engine for over 15 years. Pomerantz developed the RouteSmart brand, branding guidelines and all collateral materials. We continue to expand their brand with new offerings.


  • Corporate logo and identity
  • Product and program logos
  • Collateral materials