Rebranding a leading site preparation contractor to showcase growing capabilities.
DXI Construction is a leading site preparation contractor in the Mid-Atlantic, known for delivering high-quality, safe, and cost-effective services. After 50 years of success, the company updated its name to better reflect its expanding capabilities and forward-thinking vision. POM rebranded DXI to reflect their technological advancements and evolving industry leadership—showcasing their innovation, professionalism, and authority.
Objectives
Our focus areas for success and impact.
1
Rebrand for a modern image
DXI Construction updated their brand to reflect their innovative approach and advanced technology in site preparation.
2
Create a digital presence aligned with growth
They needed a website that showcased their expanding fleet, technological capabilities, and major projects, including work at Tradepoint Atlantic—a 3,300-acre global logistics hub in Baltimore.
3
Enhance brand visibility & engagement
The goal was to boost online visibility and effectively communicate their services, including through a video that highlights their work.
Work
See the solutions we delivered.
Approach
How we turned ideas into action.
Brand Strategy & Positioning
Created a modern logo, tagline, and identity package reflecting DXI’s innovative, high-tech approach to site preparation.
Website Redesign & Development
Built a modern, user-friendly website and project portfolio that clearly communicate DXI’s services and advanced technology, boosting visibility and engagement.
Content Strategy & Development
Developed compelling content to showcase DXI’s expertise, focusing on their technology and high-quality site preparation services.
Search Engine Optimization (SEO)
Optimized the website with targeted keywords to improve visibility and drive qualified traffic to key service areas.
Custom WordPress Theme Development
Designed and developed a custom WordPress theme to align with the updated brand and enhance user experience.
Social Media & Digital Marketing
Managed social media and digital marketing efforts to strengthen DXI’s market presence and drive engagement.
Video Production
Produced a corporate video to showcase DXI’s capabilities and innovative technology, featuring their work at Tradepoint Atlantic—a 3,300-acre logistics center.
Ongoing Support & Maintenance
Provided ongoing website maintenance, content updates, and social media support to keep their digital presence effective and current.
Results
How we made an impact.
Successful Brand Integration & Launch
The rebranding efforts successfully launched a modern identity that reflects DXI’s leadership and technological edge in the site preparation industry.
Increased Website Engagement
The redesigned website led to higher engagement, with more visitors exploring key service areas and projects.
Improved Lead Generation
Enhanced content and optimized forms on the website increased lead conversion rates, bringing in higher-quality prospects.
Stronger Market Position
The updated brand and digital presence positioned DXI as a forward-thinking leader in the site preparation industry, driving visibility and business growth.
Project Spotlight
Bringing DXI’s Capabilities to Life on Video
POM produced a corporate capabilities video that showcases DXI Construction’s expertise in site preparation, highlighting their use of advanced technology and innovative approaches. The video features their work at Tradepoint Atlantic, a 3,300-acre global logistics hub, bringing their story to life and helping communicate their strengths to potential clients and partners.
Watch The Video
Testimonial
Why DXI Construction loves working with us.
