POM’s Founder & Chief Strategist, Kathy Floam-Greenspan, recently joined "Marketer of the Day with Robert Plank" to talk through what B2B leaders are really wrestling with right now: alignment, focus, and navigating complexity without losing momentum.
Drawing on 25+ years of experience advising B2B technology leaders and insights from POM’s industry report "Marketing Under Pressure: Inside the Minds of B2B Leaders"—the conversation digs into:
✅ Why misalignment slows growth
✅ How focus protects progress
✅ What marketing leaders must do differently as pressure rises
If you’re leading marketing in complex, high-stakes environments, this one’s worth your time.